aCommerce Indonesia Strengthens Operations with New COO and Interim CEO
August 14, 2015 – aCommerce today announced the hiring of two new key personnel, with new chief executive and chief operations officers set to lead the Indonesia arm of the Southeast Asian full-service ecommerce solutions company.
Norwegian international management executive Snorre Larstad joins from China as interim aCommerce Indonesia CEO. Leading Indonesian operations, IT and supply chain management expert Hadi Kuncoro joins as aCommerce Indonesia COO, following co-founding a Muslim fashion ecommerce company and a successful founding role at Rocket Internet’s Zalora Indonesia.
“We’ve seen unparallelled growth in Indonesia and it is on track to become our most important strategic market,” said Paul Srivorakul, Group CEO of aCommerce.
“With Snorre’s experience scaling and managing huge and complex international retail businesses and Hadi’s success rate in building massive ecommerce operations in Indonesia we are confident that this pairing will streamline our incredible growth and gear us up for the next phase of our commercial development in Indonesia.”
Indonesia recently became aCommerce’s biggest regional operation, this month hitting 360 employees – surpassing the growth of Thailand and the Philippines rapidly. In July aCommerce Indonesia doubled its warehouse capacity to 9,332 square meters, with a new Pondok Ungu fulfilment center of more than 5,232 sqm added to supplement the 4,100 square-meter Halim FC. aCommerce Indonesia currently powers ecommerce for leading brands and retailers such as MatahariMall, PT Mitra Adiperkasa (MAP), BerryBenka, HP and L’Oreal.
“This is an exciting time to be in the ecommerce industry in Indonesia,” said Snorre. “With ecommerce still accounting for much less than one percent of retail in Indonesia, Hadi and I will be continuing the work of positioning aCommerce as the key driver of ecommerce industry development across the archipelago.”
Snorre will temporarily succeed Hadi Wenas who has moved to take up chief executive position with one of aCommerce’s largest customers, MatahariMall.com. Adrian Suherman, the previous co-CEO, will be moving to an executive role within Lippo Group.
Snorre’s last posting was as chief strategy officer at Morris Group, where he also served as interim CEO of Jennifer Convertibles Inc., a Morris-acquired publicly-listed US furniture retailer with an annual revenue of $80 million and retail business in 65 stores across the US. At Morris Group, Snorre helped scale a private Chinese manufacturing company into a global enterprise with sales across 30 international markets, 400,000 sqm office, warehousing and manufacturing footprint, 5,000 employees, $600 million in revenues (2013), and $156 million in furniture exports alone.
A member of idEA and deputy chief of the Indonesia Logistics Association, new COO Hadi Kuncoro is a pioneer of ecommerce in Indonesia, revolutionizing the industry by introducing cash-on-delivery (COD) payments on a national level.
With previous postings as COO at First Logistics, Vice President and Operations Director at Zalora Indonesia and more, Hadi brings deep domain experience in retail management, supply chain and domestic and cross-border logistics across consumer goods and retail industries.
“aCommerce will play an integral role in the realization of Indonesia’s ecommerce dream and in building a great ecosystem for the ecommerce industry over the next five to ten years,” said Hadi.
Indonesia is slated to become the biggest ecommerce market in Southeast Asia, with a recent A.T. Kearney study estimating the market to grow to $30 billion over the next few years, up from the $1.3 billion in 2013.
“In Indonesia, we envision that the industry is about to enter into a rapid growth phase. aCommerce will be at the forefront of providing the solutions for any obstacle in the growth path of the ecommerce industry,” said Snorre.
aCommerce is an ecommerce solutions provider present in Thailand, Indonesia, Philippines and Singapore, bringing global brands online. Having raised one of the largest Series A funding rounds of Southeast Asia, aCommerce is now rapidly expanding as the region’s leading ecommerce service provider. With over 600 staff and operations in Southeast Asia, aCommerce provides robust localized ecommerce solutions for global brands such as L’Oreal, LINE, HP, Kiehl’s as well as retailers and marketplaces such as Lazada, MatahariMall and Groupon.
The company offers end-to-end retail services, which includes ecommerce platform design and development, order fulfillment and warehousing, payment gateways, cross border management, localization strategy, delivery and logistics, customer service call centers, creative production, channel management and performance marketing. aCommerce was founded in May 2013 and is based in Bangkok.