aCommerce Newsletter: Singapore Signs HP, aCommerce Expands Channel Management & Exclusive Look at E-Commerce in the Philippines
This is from our May 2014 email newsletter. Read the original campaign here.
aCommerce Bolsters Channel Management Service
In Response to Growth of Marketplace Model
HP Tests ecommerce in Asia With aCommerce
& Singapore Team Surpasses Mid-Year Targets with Latest Client Pupsik
aCommerce Singapore has signed Hewlett-Packard for its PopShop Storefront service featuring six products, including ink cartridges, laptops and tablets. This will be the first of three PopShops launched for the Singapore market with the potential to scale regionally in the coming months. The aCommerce PopShop is a customized e-commerce platform optimized for its medium, from pop-up stores on magazine sites to mobile chat apps as done with Thailand’s LINE Flash Sales.
Indonesia’s Fulfillment Center
Is Now LEAN Pro Trained
Indonesia’s Fulfillment Center, which is inbounding up to 9,000 items per day and outbounding up to 3074 orders daily, is now LEAN pro trained. Drawing on his experience at McKinsey & Co, CEO Hadi Wenas drove the initiative for higher productivity and better accuracy. LEAN means that the complete business system from beginning to the end, such as organizing and managing product development, operations, suppliers, customer relations, and the overall enterprise requires less capital, material, space, time and human effort to produce products and services with fewer defects. Now powering 10+ clients in Indonesia, aCommerce is continuously striving to deliver the best value and is now better positioned to eliminate system bottlenecks as they occur. We are excited to see the results next month!
Challenges of ecommerce in the Philippines
The Inside Scoop with CEO Ray Alimurung
“One thing we’ve observed in the past is that retailers were reluctant to allocate inventory specifically for e-commerce to put into B2C focused fulfillment centers. They preferred to trial fulfillment directly from in-store as they were uncertain about online sales’ volume. This presented a problem for online consumers because stock availability was not reflected real time; with a lot of potential for stockouts, giving the consumer a less than ideal experience. There are workarounds—both technological and manual–that we employ to address clients’ real time needs but we are working closely with them to scale better solutions.
To address client apprehensions about traditionally low online sales, we offer to drive their marketing, but then their existing websites are not optimized for e-commerce either. So we offer to revamp or rebuild their websites as well. As I mentioned, there are many gaps in the value chain, and in order to get brands and retailers to generate any online volume, we need to be prepared to fix all the pieces.
It’s also what makes e-commerce in the Philippines so exciting. We work with our clients to help them expand at their own pace, from integrating to their current manual system to eventual end-to-end e-commerce solutions.” Click below to read the full interview here.
Come See aCommerce at ad:tech Bangkok this Friday
And Receive a Special ecommerce Gift at Our Booth!