Key terminology to know before reading:
- Advertiser: The owner of the product/service that wants to move online
- Publisher: The online enabler who will help with the product’s online visibility
Before we dive in, it is important to clarify what affiliate means in simplified, everyday language. For those who are already aware, feel free to skip the first part and go straight to the second.
Affiliate refers to doing online marketing through representation. Whether it’s enlisting a salesman, supplier rep, brand ambassador, product reviewer or any individual who can help you advertise and sell, they all fall into the ‘affiliate’ criteria.
These agents earn commission through the product or service owner following a purchase made from their ad, which makes being an advertiser accessible for anyone with a social media account.