Ecommerce News

2017 ecommerce trends
Ecommerce News

11 Trends That Will Shape Southeast Asian Ecommerce in 2017

While president-elect Donald Trump is working hard to stop China from becoming a global superpower, China hasn’t slowed its digital hegemony in Southeast Asia – China meaning Alibaba of course. After calling out Southeast Asia as being on the cusp of an ecommerce golden age in our 2015 trends edition, Jack Ma and his team swooped in four months later and picked up Lazada, the region’s leading ecommerce marketplace, for a crisp $1 billion.

The Lazada-Alibaba deal, Alibaba’s largest overseas acquisition to date, is a pivotal event for Southeast Asia as its implications span the entire commerce value chain from digital advertising, logistics, finance, insurance to even healthcare.

A look back at 2016

Even without the Lazada deal, this year still proved eventful for ecommerce in the region: Fast-fashion fizzled out and Rocket Internet’s Zalora ending up selling for peanuts to Thai retail conglomerate Central Group.

Singpost’s headaches continued after the sudden removal of its Group CEO Wolfgang Baier in 2015, the company also lost its COO, CFO and the group’s chairman stepped down amidst a corporate governance scandal. These events pushed back the company’s deal with Alibaba a third time and wasn’t closed until October.

Across the region, asset-heavy B2C ecommerce suffered. Singapore homegrown RedMart was acquired by Lazada after it couldn’t bleed anymore money and Ascend Group’s iTruemart shut down in the Philippines only a few months after boasting to become the first Thai regional ecommerce player by 2017.

Japan’s ecommerce juggernaut Rakuten withdrew from Southeast Asia and sold its Thailand business back to the original founder. Moxy moved away from traditional mass ecommerce while merging with Indonesia’s Bilna to become Orami, a female-focused content and commerce play that raised funding from Facebook co-founder Eduardo Saverin.

Borrowing Jack Ma’s terminology, if 2016 was the appetizer, then 2017 will be the main course for ecommerce in Southeast Asia. With a $238 billion grand prize and Amazon poised to enter Singapore in Q1, it’s already shaping up to be an interesting year.

Game on.

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Ecommerce News

Mobile Commerce in Southeast Asia Will Leapfrog China

 

Prior to joining aCommerce, I spent three years working in Beijing that included a stint in the ecommerce business of a major PC manufacturer and retailer. That was back in 2009, when ecommerce was starting to take off in China. At that time mobile shopping wasn’t even on consumers’ minds. People shopped on their laptop and desktop computers and mostly during office hours. My BlackBerry could barely load Google Reader let alone access ecommerce sites.Read more

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Ecommerce News

The Art of Building Media Relations in Southeast Asia on an SME Budget

I joined a young tech startup founded by the ex-Ensogo Thai-American Srivorakul brothers two years ago with the simple enough marketing task: make the company famous. aCommerce is a very ‘unsexy’ B2B ecommerce solutions entrant (think trucks, warehouses and nerdy software developers) and I, myself was also new to the market – a foreigner who had moved to Thailand from North America.

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