King Power, Duty Free King of Thailand, Taking First Step to Go Global with aCommerce
King Power, Thailand’s largest duty free retailer, will be one of the first Southeast Asian companies embarking on a cross border journey starting first with China. Outbound Chinese travelers will spend up to $194 billion by the end of 2015, making them the world’s biggest tax free shoppers. King Power is already tremendously popular amongst the 4.6 million Chinese tourists who visit Thailand annually and have chosen aCommerce Cross Border ecommerce Marketing Solutions to acquire and activate Chinese shoppers through popular Chinese platforms such as Baidu, WeChat, and Qihoo. In doing so, King Power, with the help of aCommerce, will tap into innovative marketing channels such as Baidu Brand Zone and WeChat Moments Ads.
Leveraging leading edge e-commerce platforms for King Power, aCommerce will be implementing Bluecore’s exclusive technology for the first time to enable automated and dynamic trigger emails.
About King Power
The company is the biggest travel retailer in the country, with its own Duty Free shopping mall in Bangkok’s central business district covering over 12,000 square metres and branches at Suvarnabhumi Airport and major airports in Thailand. In 2015, King Power launched King Power Online shopping store selling duty-free and duty-paid items.