Maybelline to Launch Exclusive Product on LINE Chat for First Time in Thailand
Maybelline is taking an innovative and deliciously mysterious approach to releasing its newest product. The product, which the brand is keeping a secret, will be launched for the first time on LINE mobile chat on December 16th. Using Thailand’s most popular chat application that boasts 20 million users, or 25% of the Thai population, the move to mobile commerce is unprecedented for the L’Oreal group brand in Thailand.
The sale will last from Monday to Friday and will be held to a limited amount of items, creating a frenzy like anticipation for the launch. The Flash Sale rewards LINE users with exclusivity to a great product, as they will be the first to own this product prior to main market release to public next year.
How it works
It only takes three clicks to purchase the Maybelline Flash Sale and it will be delivered directly to the customer’s door.
“Using smart phones to do shopping is making buying make-up easier than ever, especially in time for the holidays,” Thailand aCommerce CEO Tom Srivorakul said. “Shoppers no longer have to wait in line or travel to busy stores to get what they want. They can purchase it while riding the MRT to work.”
There is no credit card information needed either.
“Thai shoppers are traditionally scared to put their credit card information online because of credit card fraud. That’s why we have provided Cash on Delivery as an option. The shopper can pay in cash once the product is delivered to their doorstep. There is no hassle, no risk.”
How long it will take?
For shoppers in Bangkok, the Flash Sale product will be delivered on the same day of the order or the next day, guaranteed. For orders elsewhere in Thailand, shoppers will get their make-up in 2-3 business days.
Keep your eyes peeled for the next flash sale to be held by the L’Oreal group right in time for the New Year. Additional offers from various well-known brands will excite LINE members well into the next year.
Who we are
Founded in 2013 by the Srivorakul brothers from Thailand, aCommerce offers end-to-end e-commerce solutions for brands in Southeast Asia. Brands who are looking to build their presence online but lack the expertise or knowhow for the complex Asian landscape turn to aCommerce to fulfill everything from the marketing to logistics, warehousing and delivery. As this thriving e-commerce enabler continues to expand across Asia, the opportunities for shopping online will continue to grow in Thailand. They currently work with clients dtac, cmg, Blackmores, Luxola, Pet Loft among others.