2017 ecommerce trends
Ecommerce News

11 Trends That Will Shape Southeast Asian Ecommerce in 2017

While president-elect Donald Trump is working hard to stop China from becoming a global superpower, China hasn’t slowed its digital hegemony in Southeast Asia – China meaning Alibaba of course. After calling out Southeast Asia as being on the cusp of an ecommerce golden age in our 2015 trends edition, Jack Ma and his team swooped in four months later and picked up Lazada, the region’s leading ecommerce marketplace, for a crisp $1 billion.

The Lazada-Alibaba deal, Alibaba’s largest overseas acquisition to date, is a pivotal event for Southeast Asia as its implications span the entire commerce value chain from digital advertising, logistics, finance, insurance to even healthcare.

A look back at 2016

Even without the Lazada deal, this year still proved eventful for ecommerce in the region: Fast-fashion fizzled out and Rocket Internet’s Zalora ending up selling for peanuts to Thai retail conglomerate Central Group.

Singpost’s headaches continued after the sudden removal of its Group CEO Wolfgang Baier in 2015, the company also lost its COO, CFO and the group’s chairman stepped down amidst a corporate governance scandal. These events pushed back the company’s deal with Alibaba a third time and wasn’t closed until October.

Across the region, asset-heavy B2C ecommerce suffered. Singapore homegrown RedMart was acquired by Lazada after it couldn’t bleed anymore money and Ascend Group’s iTruemart shut down in the Philippines only a few months after boasting to become the first Thai regional ecommerce player by 2017.

Japan’s ecommerce juggernaut Rakuten withdrew from Southeast Asia and sold its Thailand business back to the original founder. Moxy moved away from traditional mass ecommerce while merging with Indonesia’s Bilna to become Orami, a female-focused content and commerce play that raised funding from Facebook co-founder Eduardo Saverin.

Borrowing Jack Ma’s terminology, if 2016 was the appetizer, then 2017 will be the main course for ecommerce in Southeast Asia. With a $238 billion grand prize and Amazon poised to enter Singapore in Q1, it’s already shaping up to be an interesting year.

Game on.

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affiliate marketing
Company Updates

The Top Affiliate Providers in Thailand and Why Online Marketers Should Know About Them

Key terminology to know before reading:

  1. Advertiser: The owner of the product/service that wants to move online
  2. Publisher: The online enabler who will help with the product’s online visibility

Before we dive in, it is important to clarify what affiliate means in simplified, everyday language. For those who are already aware, feel free to skip the first part and go straight to the second.

Affiliate refers to doing online marketing through representation. Whether it’s enlisting a salesman, supplier rep, brand ambassador, product reviewer or any individual who can help you advertise and sell, they all fall into the ‘affiliate’ criteria.

These agents earn commission through the product or service owner following a purchase made from their ad, which makes being an advertiser accessible for anyone with a social media account.

affiliate marketing

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Company Updates

aCommerce helps Thai SMEs with easier ecommerce by introducing its SmartShip Multi-Shipping Platform

aCommerce, Southeast Asia’s leading ecommerce service provider, has launched SmartShip, a multi-shipping platform that enables Thai SMEs to scale their ecommerce operations while saving valuable time and money.

What does SmartShip do?

  • SmartShip aggregates multiple third-party logistics providers (3PLs), offering SME merchants a single interface and dashboard to manage their ecommerce deliveries. By consolidating thousands of orders across many merchants, SmartShip is able to command favorable shipping rates of which savings are passed to SMEs.
  • Over 400 SmartShip drop-off points across the nation make it easy for merchants to drop off packages close to their home for delivery to their customers. The number of drop-off points is planned to reach over 70,000 by 2018.
  • Through SmartShip, merchants are able to tap into additional benefits such as cash-on-delivery (COD) payments and shipping insurance. Currently SmartShip has partnered with Asia Insurance to offer insurance on lost packages. An insurance-based escrow payment option is also in the works to bridge the C2C trust gap.
  • SmartShip brings delivery analytics to SMEs — providing insights to SMEs to optimize their businesses. Where do orders come from and what are they buying?

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Ecommerce News

Mobile Commerce in Southeast Asia Will Leapfrog China


Prior to joining aCommerce, I spent three years working in Beijing that included a stint in the ecommerce business of a major PC manufacturer and retailer. That was back in 2009, when ecommerce was starting to take off in China. At that time mobile shopping wasn’t even on consumers’ minds. People shopped on their laptop and desktop computers and mostly during office hours. My BlackBerry could barely load Google Reader let alone access ecommerce sites.Read more

acommerce 11.11
Company Updates

How aCommerce Indonesia Preps For The Year’s Biggest Sale

aCommerce Indonesia worked with 11 retail and beauty brands to prepare for Southeast Asia’s own version of Alibaba’s 11.11 annual sale. To prepare for the event that targets over 18 million online buyers in the country, aCommerce set up team war rooms to oversee operations in fulfillment centers and marketing campaigns.

This year, data shows shoppers were more inclined to buy everyday items such as cosmetics, which saw a 27X spike in orders, over pricier items such as electronics, even though they were discounted.

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Company Updates

SME’s Masterclass: The Evolution and Opportunities in Ecommerce

Social commerce is a unique Thai phenomenon. In Thailand, an estimated one-third to half of total ecommerce GMV is happening on social platforms like Instagram, Facebook, and LINE.

This week, aCommerce Academy hosted an SME’s Masterclass with the goal  to educate Thailand’s small businesses (FB, Line, Instagram) on how to maximize their marketing efforts online. This was an interactive session with the digital marketing experts where  attendees from the retail and non-retail industry learned about the evolution and opportunities in ecommerce for SME’s via multiple case studies and online marketing tools shared with them. 

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Digital Marketing opportunities for SME's
Company Updates

Understand Digital Marketing Trends at SME’s Masterclass

Did you know that Thailand is the world’s biggest social commerce market where 51% of online shoppers have purchased goods directly via a social media channel? aCommerce, Southeast Asia’s leading ecommerce enabler is now conducting free training conducted by ecommerce digital marketing experts at aCommerce Academy with the goal  to educate Thailand’s small businesses (FB, Line, Instagram) on how to maximize their marketing efforts online. The SME’s Masterclass will be an interactive session where SME’s will learn about the evolution of ecommerce in Thailand and the opportunities available to them through multiple case studies

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