aCommerce Celebrates 5th Anniversary as the Leading Brand Ecommerce Enabler in Southeast Asia
With 750% growth in client sales since inception, aCommerce is en-route to be the largest brand ecommerce platform in Southeast Asia
aCommerce, Southeast Asia’s leading ecommerce enabler for brands, has come a long way since it was founded in 2013 to solve ecommerce challenges in Thailand. Over the past five years, the Bangkok-headquartered company has grown from a startup into a medium-sized enterprise that serves global brands like L’Oreal, Unilever, HP and Philips across five markets – Thailand, Indonesia, the Philippines, Singapore, and Malaysia.
As aCommerce celebrates its fifth anniversary, the company highlights its milestones:
- Experienced 750% sales growth for its brand clients;
- Served 260 brands including adidas, HP, L’Oreal, Nestle, Samsung, and Unilever;
- Shipped a total of 13.19 million orders;
- Built data-driven demand generation products such as ecommerceIQ, ReviewIQ, BrandIQ, ChannelIQ, and CustomerIQ to help brands optimize their ecommerce business;
- Employed over 1,200 employees and opened 5 offices and 16 fulfillment centers in Thailand, Indonesia, the Philippines, Singapore, and Malaysia.
On this occasion, aCommerce also shares its plan to launch an initial public offering (IPO) in 2020. The funds raised through an IPO will be invested in the development of a unified data platform as aCommerce aspires to be the data management partner of renowned brands with presence in ASEAN.
In the era where information is made accessible easily, whether from Google, Facebook or e-marketplaces, brands are making use of such data to maximize their reach, improve their products, and optimize their ways of communications. According to a survey by ecommerceIQ, up to 25.8% of brands are looking for digital talent with data analysis skill to help them map a strategy.
“A massive amount of customer data is currently floating in the air, available for everyone to optimize, but nobody has integrated it in a single platform yet,” said Paul Srivorakul, Group CEO and Co-Founder of aCommerce. “With the capital raised through an IPO, aCommerce is looking to manage that chunk of information for brands as a data partner. The ultimate goal is for brands to come to us for centralized data about a customer and eventually be able to offer customized products or services to each target group,” explained Paul.
Previously, aCommerce has received a total of $96.5 million in investment from industry leaders such as KKR’s Emerald Media, BlueSky, DKSH, Inspire Ventures, Sinarmas, and NTT Docomo.