aCommerce Expands to Singapore & Malaysia, Announces Karl Noronha as GM


Southeast Asia’s leading end-to-end ecommerce enabler announced the hire of Karl Noronha as General Manager of aCommerce Singapore and Malaysia to lead the company’s expansion further into the region.

Karl joins aCommerce from Amazon, where he was the Regional Director of Amazon Global Selling, building channel and partner programs in Southeast Asia while enabling brands in Thailand and Australia/New Zealand to sell globally. As the new GM, he will focus on making aCommerce Singapore the hub for international brands interested in tapping Southeast Asia’s $88 billion ecommerce market, expected to reach $200 billion by 2025.

Why Singapore & Malaysia

Karl joins aCommerce at a time when eyes are increasingly on Singapore, where online shopping makes up 2.1% of retail sales, the highest proportion of all Southeast Asian countries thanks to high income consumers, advanced logistics, and early adopter culture.

“26% of Singaporeans buy something online every week – whether from a brand site, marketplace or messaging app – this makes the country a perfect testing ground for brands looking to expand their online presence. For Malaysia, working with DKSH will enable us to partner with category leaders and redefine the way a brand takes its products to market. We aren’t thinking B2B or B2C, we are thinking B2A, business to all,” said Karl Noronha, aCommerce GM of Singapore and Malaysia.

Taking on Ecommerce in Southeast Asia Requires Agility

“Everyone working in Southeast Asia ecommerce knows this landscape is transforming rapidly – much faster than some brands form their 12-month plans” says Karl. “You need to be nimble and willing to explore new routes. I’m excited to join aCommerce as they understand the terrain and have been bold in redefining it.”

With an upcoming Series B funding round, aCommerce will continue to develop proprietary technologies such as multi-shipping platform SmartShip focused on building the social commerce ecosystem in Thailand and multi-channel management platform,ChannelSquid.

“Focusing on ecommerce solutions for brands, distributors and retailers, Karl will lead Singapore and Malaysia to support the aggressive growth in the region. Backed by aCommerce’s suite of technology solutions such as ChannelSquid and SmartShip, he will help businesses design their online footprint and tailor solutions to grow customer reach and spend,” said Peter Kopitz, aCommerce Group COO.

“With more businesses heavily investing in ecommerce capabilities, our partnership with DKSH and their support with infrastructure and additional clients makes it a good time for re-entry into Singapore. Karl will focus on building a stronger end-to-end product for our clients and accelerate the offline-to-online shift,” said Paul Srivorakul, aCommerce Group CEO.

About aCommerce

aCommerce is an ecommerce solutions provider present in Thailand, Indonesia, Philippines, Malaysia and Singapore, bringing global brands online. Having raised one of the largest Series A funding rounds of Southeast Asia, aCommerce is now rapidly expanding as the region’s leading ecommerce service provider. With over 1,200 staff and operations in Southeast Asia, aCommerce provides robust localized ecommerce solutions for global brands such as L’Oreal, LINE, HP, Philips as well as retailers and marketplaces such as Lazada and MatahariMall.

The company offers end-to-end retail services, which includes multi-shipping and multi-channel management, ecommerce platform design and development, order fulfillment and warehousing, payment gateways, cross border management, localization strategy, delivery and logistics, customer service call centers, creative production, and performance marketing. aCommerce was founded in May 2013 and is based in Bangkok.

For media inquiries contact: Ruchipha Thakral ([email protected])