aCommerce Forms Strategic Partnership with Fluent Commerce to Advance Omnichannel Strategy and “New Retail” for Retailers and Brands in Southeast Asia

aCommerce, Southeast Asia’s leading brand ecommerce enabler, and Fluent Commerce, the cloud-native order management company that allows omnichannel retailers to out-convenience competitors and offer their customers flexible fulfillment options, have signed a strategic partnership to bring together the best of ecommerce and omnichannel order operations.

Under this partnership, Fluent Commerce will provide the smart omnichannel management and unified ecommerce that retailers and brands are looking for. aCommerce will act as a system integrator for retailers and brands in Southeast Asia, enabling them to provide a seamless experience to their consumers, regardless of online or offline channels.

“The relationship with aCommerce is an acknowledgment of the imperative for retailers to provide an innovative experience for their ever more sophisticated customers, such as same-day delivery and collect in store options,” said Jamie Cairns, Channel Sales Director at Fluent Commerce. “By working together we’ll grow and unlock new opportunity for our clients by enabling them to rapidly deploy an end to end, unified commerce strategy. We’re certainly very excited by this combined proposition, which is unique in the region.”

“Despite the ample growth of ecommerce in the region, Southeast Asia’s retail scene is largely happening offline. Combining the strengths of aCommerce and Fluent Commerce enables us to help retailers and brands execute New Retail strategies by leveraging technology to digitize and connect offline stores,” comments Mandy Arbilo, Group Director of Direct-to-Consumer Ecommerce at aCommerce. “By partnering with Fluent Commerce, we will be able to provide convenience, choice of delivery or pickup, return anywhere options, and up-to-the-minute inventory visibility.”

Currently, aCommerce is working with leading Singaporean retailers to expand omnichannel and New Retail capabilities. The Southeast Asian leading ecommerce enabler will offer this service in Malaysia by March 2019.