BMW Expands Ecommerce Footprint
The German luxury brand will launch on Lazada and MatahariMall through aCommerce Brand Commerce services
BMW initially tested the demand for its branded merchandise on Indonesian marketplace blibli.com, and the positive feedback has spurred the decision to expand its marketplace presence.
Aside from branded clothing and accessories, BMW will also be selling auto parts on both marketplaces and Mini Cooper merchandise. Indonesia cited a 5.7% surge in auto sales in February, compared to sales in 2016 and an overall increase in long-term demand for luxury auto brands.
BMW has already invested $15.5 million in Indonesia for the past five years and producing its cars in the attractive market to cut down import tariffs, a barrier for luxury auto brands selling in Asian markets.
aCommerce is an ecommerce solutions provider present in Thailand, Indonesia, Philippines, Malaysia and Singapore, bringing global brands online. Having raised one of the largest Series A funding rounds of Southeast Asia, aCommerce is now rapidly expanding as the region’s leading ecommerce service provider. With over 1,400 staff and operations in Southeast Asia, aCommerce provides robust localized ecommerce solutions for global brands such as L’Oreal, HP, Philips, Samsung, Nestle as well as retailers and marketplaces such as Lazada and MatahariMall.
The company offers end-to-end ecommerce services, which includes marketing, fulfillment, store development, delivery, brand commerce, and customer care. aCommerce was founded in May 2013 and is based in Bangkok.