More Businesses Eyeing the Philippines for Ecommerce Opportunities

Southeast Asia’s first market research portal dedicated to online retail, ecommerceIQ, and Google Philippines held a closed-door executive workshop to accelerate the growth of digital in the Philippines on May 25th.

The event covered an overview of the overall Philippines landscape, how to setup ecommerce operations and digital marketing techniques to help grow online sales. It was attended by the country’s most promising companies that are taking the first steps to appease the young Filipino population with a growing appetite for ecommerce.

Ecommerce in the Philippines

 Google and Temasek predicted that the country’s e-market is poised to reach $19 billion (P918 billion) by 2025, out sizing both Malaysia and Singapore, and experience 34% annual growth over the next 10 years.

In an interview with CNN Philippines last year, Google Philippines Country Head Kenneth Lingan believes in the next 10 years, 5% of all purchases in the country will be bought online.

But quick growth does not come without it’s own challenges. Southeast Asia’s second most populated country with around 100 million residents has the second slowest internet connection in Asia Pacific and online fraud cases that are poised to dampen its ecommerce potential.

Strengthening the ecommerce ecosystem

Some companies, both local and global ones, are already successfully reaching tech-savvy customers in the Philippines thanks to first mover advantage. Payless ShoeSource PH is experiencing surges in order volumes whereas its US counterpart recently filed for bankruptcy.

“Education is actually the biggest challenge in developing markets. If business owners aren’t aware of shifts in consumption habits or how to set up an effective multi-channel retail approach, their chances at succeeding are slim,” says Cynthia Luo, ecommerceIQ Editor-in-Chief. “The world is digitizing and ecommerceIQ is working with industry leaders like Google to help businesses build a strong retail strategy to benefit not only them but their customers.”

Snapshots from the Masterclass 

Kenneth Lingan, Country Head of Google Philippines sharing the Philippines Market Overview


Quito San Augustin, GM of aCommerce Philippines interacting with the audience at the ecommerce masterclass


JC Chen, Regional Commercial Director of aCommerce sharing tips on choosing between and marketplace 



Sheji Ho, Group CMO of aCommerce during his session on how to drive growth from modern day digital marketing


Mitch Bittermann, Group CLO of aCommerce sharing insights on rewiring your organisation to make it ecommerce ready


Thea Lizardo, Ecommerce Manager of Payless sharing her insights on pioneering ecommerce in the Philippines


Interactive Q & A session with the audience 

About ecommerceIQ

 ecommerceIQ is Southeast Asia’s first market research portal that focuses on providing data-driven insights to foster the region’s growing commerce landscape. It is the first of its kind in Southeast Asia and powered by aCommerce, Southeast Asia’s leading ecommerce service provider. Visit for more details.