Ecommerce News

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Ecommerce News

eIQ Insights: What Trends Will Influence Southeast Asia’s Ecommerce in The Coming Years?

Seasoned entrepreneurs from multiple ecommerce companies at Echelon Thailand 2017 discussed how ecommerce in Southeast Asia has developed so far and where it is heading.

On the panel: Orami Group CEO Jeremy Fichet, Box24 CEO & founder Nithipont Bond Thaiyanurak, honestbee Thailand country manager Bounthay Khammanyvong and Pomelo co-founder & CFO Casey Liang moderated by aCommerce Internet Marketing Director, Ten Chantharamungkorn revealed some of the trends that they expect will influence the region’s ecommerce businesses in the next few years.

Here are the key takeaways put together by ecommerceIQ:

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Ecommerce News

Strategies To Optimize a Lazada Shop-in-Shop for Maximum Retail Performance

With Alibaba’s acquisition of Lazada and Southeast Asia’s mirror-like ecosystem to that of China, it’s no surprise that the region’s more popular marketplace is moving towards a more Tmall-like model.

The largest sign being the opportunity for brands to design their own shop-in-shop – called Tmall flagship stores in China. They drive on-site traffic and simply optimizing shop-in-shop text and images can lead to maximum conversions.

In this article, we look at some best practices from popular Tmall flagship stores in China and explore opportunities for brands to improve their shop-in-shop performance on marketplaces in Southeast Asia, specifically Lazada.

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Company Insights, Ecommerce News

Build versus Buy: Rewiring your Organization to Make it “Ecommerce Ready”

Looking at ASEAN’s current $15 billion online retail sales and 19% YOY growth, the region’s ecommerce potential will continue to rise for the years to come.

Source: aCommerce Data & Research

Aside from the ecommerce opportunity in ASEAN, there are some market characteristics that professionals should be aware of before setting up own ecommerce operations. Understanding these characteristics and obstacles will define the success of future business endeavors.

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2017 ecommerce trends
Ecommerce News

11 Trends That Will Shape Southeast Asian Ecommerce in 2017

While president-elect Donald Trump is working hard to stop China from becoming a global superpower, China hasn’t slowed its digital hegemony in Southeast Asia – China meaning Alibaba of course. After calling out Southeast Asia as being on the cusp of an ecommerce golden age in our 2015 trends edition, Jack Ma and his team swooped in four months later and picked up Lazada, the region’s leading ecommerce marketplace, for a crisp $1 billion.

The Lazada-Alibaba deal, Alibaba’s largest overseas acquisition to date, is a pivotal event for Southeast Asia as its implications span the entire commerce value chain from digital advertising, logistics, finance, insurance to even healthcare.

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Ecommerce News

Mobile Commerce in Southeast Asia Will Leapfrog China

Prior to joining aCommerce, I spent three years working in Beijing that included a stint in the ecommerce business of a major PC manufacturer and retailer. That was back in 2009, when ecommerce was starting to take off in China. At that time mobile shopping wasn’t even on consumers’ minds. People shopped on their laptop and desktop computers and mostly during office hours. My BlackBerry could barely load Google Reader let alone access ecommerce sites.

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