Crocs Philippines Launches Brand Ecommerce Website Helping Filipinos Find the Perfect Shoes
Catering to the growing demand of online shoppers in the Philippines, Crocs Philippines, the world leader of innovative footwear, officially announces the launch of its ecommerce website: Crocs.com.ph. Crocs Philippines has been working with aCommerce, the region’s leading brand ecommerce enabler to provide a frictionless online shopping experience for fashion-loving Filipinos.
The team at aCommerce helped align the website to Crocs’ unique, stylish and playful market, with the new online shop including features such as:
Find the Perfect Shoes
Unlike your usual drop-down filter for colors and style, Crocs’ Find the Perfect Shoes incorporates visuals and graphics to provide a fun and efficient way for shoppers to find their perfect pair of Crocs.
Online shoppers will also be able to locate Crocs’ stores nationwide with a Store Finder, a step towards offering a true omni-channel shopping experience in the near future.
Crocs’ local ecommerce website also includes a section of ‘#ComeAsYouAre’, which is the company’s global campaign launched last year to celebrate the uniqueness of individuals and help more people get comfortable in their own shoes. This section of the website allows Filipinos to join Crocs’ global ambassadors like Drew Barrymore, YOONA and Henry Lau in sharing selfies, shoefie or favorite Crocs photos via @CrocsPH with hashtags: #CrocsPH #ComeAsYouAre.
“Having worked with aCommerce to launch and operate our flagship store on Lazada Philippines, it was easy to extend our collaboration with aCommerce to launch our brand webstore. Since our Lazada launch, more shoppers are enjoying the comfort of Crocs especially in places where our concept stores are not yet present. We are excited to see further growth working with aCommerce.” Mark Christian Chan, President of Crocs Philippines.
“With the success of their Lazada shop-in-shop, the team at Crocs came to us for help with their brand.com website. Having their own direct-to-consumer brand website offers opportunities to collect customer data, provide a customized online experience, and execute CRM strategies beyond what e-marketplaces are able to offer,” said Mandy, Group Director of Direct-to-Consumer Ecommerce at aCommerce.
In the near future, Crocs will also partner with aCommerce on digital marketing services, such as performance marketing and influencer marketing to boost online sales. Currently, Crocs has a total of 57 stores in the Philippines. Its first ecommerce presence was established in April 2018, with aCommerce helping to launch the Crocs Lazada shop-in-shop.