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Indonesia’s Largest Luxury Retailer Launches Online Platform

Masari Group will capture Indonesia’s most affluent demographic through an e-platform by aCommerce and follow in the footsteps of Alibaba, JD.com and LVMH taking luxury digital

In 2016, sales of luxury goods in Indonesia grew by 84% from 2015, recording the largest online luxury sales growth in Asia. To cater to increasing demand, local luxury retail giant Masari Group has launched 40+ brands online, including Les Petits Joueurs, Loup Noir and Dorateymur, using aCommerce brand site development and performance marketing. The site went live on October 11.