LINE partners with aCommerce to help businesses tap into the social commerce boom in Southeast Asia via LINE@
Thailand’s most popular messaging platform LINE has selected aCommerce, Southeast Asia’s leading ecommerce solutions provider, as its official LINE@ Agency. As part of this strategic partnership, aCommerce will leverage the LINE@ platform to onboard businesses and help them grow their followers and boost ecommerce sales among over 33 million users of LINE in Thailand.
This is not the first time that LINE has engaged the Bangkok-based ecommerce enabler to help drive sales for its merchants. LINE’s first foray into ecommerce was made possible by aCommerce in 2013 when it launched LINE Flash Sale, selling LINE merchandise and L’Oreal products, pulling in over millions of mobile shoppers and selling out in as little as few minutes. This success was followed by the launch of LINE Groceries in 2015 where aCommerce handled all the merchandising, order fulfillment and last mile delivery to bring on demand groceries to Thais.
LINE@: A cost-effective solution to enable social commerce for Thai businesses
Social commerce has been a unique and growing phenomenon in Thailand, where an estimated third of total ecommerce GMV is being transacted on Facebook, Instagram and LINE. Prior to the launch of LINE@, businesses had to use their personal LINE accounts to communicate and transact with buyers (see below image).
For big brands with deep pockets, there are also LINE Official Accounts (OAs) which are great for blasting one-to-many ads to followers — often enticed with free sticker downloads — but don’t offer a viable solution for one-on-one conversations that have characterized the unique nature of social commerce in Thailand.
LINE@ brings the power of social commerce to a much wider audience. Pricing starts at $26.99 per month for the basic business profile package and can be upgraded to the Pro and Pro+ packages that allow for up to 300,000 followers. LINE@ accounts can have up to 100 admins which enable merchants to scale their operations and deal with larger volumes of customer queries and transactions.
How aCommerce helps businesses get the most out of social commerce and LINE@
As a full service ecommerce enabler with a history of working with LINE on ecommerce initiatives, aCommerce can help businesses get the most out of LINE@. Whether it’s marketing campaigns to grow the amount of LINE@ followers for a business, managing LINE@ accounts on a day-to-day basis (incl. answering incoming messages and pushing out targeted promotions), or back-end order fulfillment and last-mile delivery, aCommerce has over 1,300 experienced staff who can help with this.
“LINE is the single biggest communication platform for customers in Thailand when they engage in social commerce shopping. It’s what CRM is to emails in the West. aCommerce knows how to make this channel efficient and cost-effective for merchants to directly engage with prospective customers and increase chances of ultimately making the online transaction,” said Ten Chantaramungkorn, aCommerce Director of Internet Marketing.
LINE@ success story with aCommerce: MShopping
Selling over 100 brands, MShopping is one of Thailand’s most popular online shopping destinations with a focus on cosmetics, beauty and health products.
In a highly competitive ecommerce field, MShopping’s biggest challenge was to differentiate itself from competitors and to acquire quality shoppers cost-efficiently. To achieve their goals, MShopping partnered with aCommerce in 2015 to drive its online marketing initiatives across multiple channels to boost brand awareness and attract consumers to drive sales.
To strengthen MShopping’s marketing programs beyond Facebook and Google, aCommerce helped MShopping set up their LINE@ account in June 2016 and launch LINE@ specific marketing and promotions.
Over a period of 2 months aCommerce drove 4 optimized promotion campaigns, with the following results:
- Increased MShopping’s LINE@ followers from 3,000 to over 10,000, a 233% increase
- Improved blended conversion rate on MShopping by 20%
Benefits of setting up a LINE@ account
- Secure a premium and easy to remember brand name ID instead of default alphabets and numbers (e.g. @mshopping instead of @rdz7217y)
- Automated welcome message when a customer follows your company
- Automated and keyword specific replies for immediate response to customers
- Ability to continue a one-on-one chat just like LINE to increase personalized service
- Ability to create surveys and polls to make sure customers are satisfied and to learn about their interests
- Opportunity to get featured in LINE@ ‘Success Story’
- Updates on relevant business trends and personalized access to industry experts through LINE@
- Advice on online marketing and exclusive insights on how to boost sales by aCommerce
- Exclusive opportunity to attend courses on how to navigate LINE@ and other marketing strategies through aCommerce Academy
Find out more about LINE@ and aCommerce
aCommerce is an ecommerce solutions provider present in Thailand, Indonesia, Philippines, Malaysia and Singapore, bringing global brands online. Having raised one of the largest Series A funding rounds of Southeast Asia, aCommerce is now rapidly expanding as the region’s leading ecommerce service provider. With over 1,300 staff and operations in Southeast Asia, aCommerce provides robust localized ecommerce solutions for global brands such as L’Oreal, Adidas, HP, Philips as well as retailers and marketplaces such as Lazada and MatahariMall.
The company offers end-to-end retail services, which includes multi-shipping and multi-channel management, ecommerce platform design and development, order fulfillment and warehousing, payment gateways, cross border management, localization strategy, delivery and logistics, customer service call centers, creative production, and performance marketing. aCommerce was founded in May 2013 and is based in Bangkok.