Nestlé Takes its Groceries Online Through 11street Thailand
The global FMCG company now offers all of its categories on Thailand’s top marketplaces through aCommerce Brand Commerce services
22% of Asia Pacific has bought groceries online and is doing it regularly, higher than any other part of the world, and higher than the global average (14%) according to Nielsen.
Nestlé Groceries offers popular categories that include pet food, coffee, cereal & breakfast, baby formula and UHT milk on 11street Thailand and will launch on Shopee coming September. As Asia quickly adopts ecommerce for its convenience and ease, groceries becomes an attractive category online (especially following the Amazon-WholeFoods acquisition).
Nestlé also uses aCommerce for end-to-end ecommerce solutions in Thailand.