News

Payless PH Beating US Counterpart, Sees Increase in Demand

The shoe company will use aCommerce Store Development and Marketing services

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Shoe retailer Payless is looking to double its revenue this year, and the company plans to optimize web operations to do so. Payless will use aCommerce Store Development to offer users a faster, more customized online experience and ensure the site can handle increasing traffic and transactions.

This is in addition to the already on-going partnership between the two. In 2016, aCommerce constructed the Payless warehouse for its online orders within eight weeks and is also driving demand for Payless through digital marketing.

“Growth of retail in the Philippines continues to be supported by our young population as well as increasing consumer incomes. Ecommerce in the Philippines is currently a small percentage of retail sales,” SSI Group Inc. said, local distributor of Payless.

Payless PH remains profitable and will not be affected by the bankruptcy of its counterpart in the US.

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AIS Doubles Down on Data in Thailand’s Competitive Telco Space

The company selects aCommerce Marketing services to increase its current user base of 41M subscribers.

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aCommerce is optimizing AIS search ads using data from Google Data Studio for AIS products such as SIM cards, data plans and also ads for AIS’s online store. aCommerce is the first in Thailand to become an official Google certified Data Studio partner. Aside from online marketing efforts, AIS has prioritized its entertainment platforms through a partnership with Netflix and launched plans for 4.5G services with Qualcomm Engineering Services Group.

aCommerce will scale and optimize Google search ads to increase customer acquisition and activation across all AIS products, including popular mobile apps like AIS Play and mPay as well as the AIS official online ecommerce store originally built and currently managed end-to-end by aCommerce.

Liquor Marketplace Paneco Poised For Expansion in Southeast Asia

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Global marketplace Paneco sells a wide range of alcohol brands from luxury Japanese Hibiki whiskey to Heineken beer. The company is present in Israel, Mexico and Singapore – the sole Southeast Asian country for now.

15% more Singaporeans ordering alcohol online via mobile as moderate alcohol consumption becomes a norm in the country.

Paneco uses aCommerce Delivery and Fulfillment services to handle first and last mile. Through data collection, aCommerce will manage and optimize sales orders and inventory to accurately devise marketing campaigns as the analysis will indicate which products perform well and which need boosting.

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BMW Expands Ecommerce Footprint

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The German luxury brand will launch on Lazada and MatahariMall through aCommerce Brand Commerce services

BMW initially tested the demand for its branded merchandise on Indonesian marketplace blibli.com, and the positive feedback has spurred the decision to expand its marketplace presence.

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Johnson & Johnson Pushes More Popular Skincare Brands Online

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aCommerce will manage Johnson & Johnson‘s Neutrogena and Aveeno skin care brands with Brand Commerce services in the Philippines.

By establishing a presence on Lazada Philippines, Johnson & Johnson is able to test out market demand for its Neutrogena and Aveeno brands online, and also offer a wider range of promotions and bundling options for shoppers.

The company’s affordable and quality products will cater to the rise in Filipino demand for skincare and especially facial care products, leading at 88.2% share by value within the skincare market.

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Company Updates

aCommerce AdWords Team Now Google Green Belt Certified by Google Performance Guru

What is the Google Green Belt?

For those familiar with Judo, a modern form of Japanese martial arts, belt color indicates the rank or proficiency of the individual. Google’s Performance Guru program is reminiscent of the Judo belt concept. It is an opportunity for selected agency members to advance their performance advertising expertise, which is then used as a benchmark for their position in the industry. The program covers business overview and in-depth product implementation of the 5 Aces’ of Performance Excellence including Ad formats, Audiences, Always on, Automation, and Attribution. The Green Belt track focuses on AdWords Practitioners and Search Specialists to help agencies create, optimize, measure and report search campaigns for their clients.

aCommerce Thailand’s Google Adwords professionals were each awarded the Google Green Belt this month after attending the training workshop and passing the test by Google. This is a testament to their in-depth knowledge which is used to deliver exceptional results for all clients. It further enhances their digital marketing capabilities and enables them to continuously raise the bar for performance marketing in the country to stay ahead of the competition.

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Company Insights, Ecommerce News

Build versus Buy: Rewiring your Organization to Make it “Ecommerce Ready”

Looking at ASEAN’s current $15 billion online retail sales and 19% YOY growth, the region’s ecommerce potential will continue to rise for the years to come.

Source: aCommerce Data & Research

Aside from the ecommerce opportunity in ASEAN, there are some market characteristics that professionals should be aware of before setting up own ecommerce operations. Understanding these characteristics and obstacles will define the success of future business endeavors.

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2017 ecommerce trends
Ecommerce News

11 Trends That Will Shape Southeast Asian Ecommerce in 2017

While president-elect Donald Trump is working hard to stop China from becoming a global superpower, China hasn’t slowed its digital hegemony in Southeast Asia – China meaning Alibaba of course. After calling out Southeast Asia as being on the cusp of an ecommerce golden age in our 2015 trends edition, Jack Ma and his team swooped in four months later and picked up Lazada, the region’s leading ecommerce marketplace, for a crisp $1 billion.

The Lazada-Alibaba deal, Alibaba’s largest overseas acquisition to date, is a pivotal event for Southeast Asia as its implications span the entire commerce value chain from digital advertising, logistics, finance, insurance to even healthcare.

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