Google Selects aCommerce to Grow Ecommerce of Small Businesses in SEA
BANGKOK – April 10, 2015 – aCommerce announced today that it has been selected as a Google AdWords Premier SMB Partner, enabling aCommerce to offer online marketing solutions via the Google AdWords platform to the fast-growing small and medium-sized business (SMB) market across Southeast Asia. The Google AdWords Premier SMB Partner program is a prestigious program offering extensive SMB resources such as dedicated account managers, training programs, early access to new features like Google Product Listing Ads, AdWords API access, and Google Sponsored Promotions – all exclusive resources helping SMBs achieve a competitive advantage.
aCommerce is one of the few privileged partners to be selected by Google thanks to its experience running highly strategic and successful marketing campaigns with clients such as MatahariMall, Cdiscount, Blibli, and Groupon. aCommerce is unique in that it is the first ecommerce focused partner and also the first partner achieving regional Google AdWords Premier SMB Partner status due to aCommerce having marketing operations in Thailand, Indonesia, and Philippines.
“The Google AdWords Premier SMB Partner Program was created to help small- and medium-sized businesses who don’t have the time or resources to manage their advertising campaigns,” said Matt Heller, Head of Channel Sales for Southeast Asia, Google. “Our PSP partners like aCommerce offer expertise, experience, and end-to-end customer service so business owners can focus on running their businesses.”
The SMB market is a huge driver for many emerging economies. According to a recent Asian Development Bank Institute study, close to 40% of GDP in Thailand and Philippines is driven by SMBs. In Indonesia, this number is even greater at almost 60%. Within the SMB space, the SMB ecommerce market has a massive potential as evidenced from the growth of Alibaba’s Taobao marketplace in China, which quickly became the dominant and preferred platform for SMBs to do business online. Lazada, one of the leading marketplaces in Southeast Asia, already gets up to 70% of their revenue from their marketplace business which is primarily driven by SMB sellers.
“Although SMBs already sell on marketplaces available in Southeast Asia such as Lazada, Rakuten and Line, working with a single partner to research and develop Google AdWords campaigns will enable these SMBs to win their place on the internet’s front page—a space typically dominated by large enterprises with entire marketing teams and tech savvy entrepreneurs,” said aCommerce Group CMO Sheji Ho.
aCommerce has over 50 marketing staff across the region focusing on high-performance marketing for ecommerce clients. The Google AdWords Premier SMB Partner solutions offered by aCommerce will be available to both SMBs running ecommerce on their own brand.com stores and those running their shops on leading marketplaces such as Lazada and Rakuten.
About the Google AdWords Premier SMB Partner Program
The Google AdWords Premier SMB Partner Program (PSP) connects Google’s trusted and experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support, and broad marketing guidance to help advertisers make the most of their campaigns.
Premier SMB Partners meet Google’s highest standards and criteria for qualification, transparency, and customer service, which includes completing extensive Google product and account management training. This ensures they can provide small businesses with the most effective AdWords advertising solutions.
For more information about the Google AdWords Premier SMB Partner program, visit: www.google.com/ads/premiersmbpartner/
aCommerce is a regional ecommerce solutions provider delivering customized ecommerce solutions for global brands such as L’Oreal, Hewlett-Packard, Lazada, LINE, and Groupon among others, and is on a mission to break the logistics bottleneck of Southeast Asia. Founded in June 2013, aCommerce has offices and distribution centers in Indonesia, Thailand, Philippines and Singapore. The company provides end-to-end ecommerce solutions to bring brands into online retail including platform design and development, order fulfilment and warehousing, delivery and logistics, customer service call centers, content production, performance marketing, and channel management.