Copperwired, the official and Apple Authorized Premium Reseller in Thailand including iStudio, iBeat, Ai_ and owner of lifestyle technology store name “.life” and Koan company as corporate group will use aCommerce Web Development services to build a B2C and B2B ecommerce site for its accessories retailer, Koan, that offers over 70 premium lifestyle electronics and gadget brands.
The Koan B2C site is set to launch in March and the B2B site is expected to launch in May.
With Alibaba’s acquisition of Lazada and Southeast Asia’s mirror-like ecosystem to that of China, it’s no surprise that the region’s more popular marketplace is moving towards a more Tmall-like model.
The largest sign being the opportunity for brands to design their own shop-in-shop – called Tmall flagship stores in China. They drive on-site traffic and simply optimizing shop-in-shop text and images can lead to maximum conversions.
In this article, we look at some best practices from popular Tmall flagship stores in China and explore opportunities for brands to improve their shop-in-shop performance on marketplaces in Southeast Asia, specifically Lazada.