Tag: brand commerce

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Get to know the #ateam

Get to Know the #aTeam – Asia Flores, Senior People and Places Manager, aCommerce Philippines

Ecommerce in the Philippines is on a runway and expected to lift off to reach nearly $10 billion by 2025. aCommerce Philippines aims to help more brands and retailers across different industries move online, to keep up with the accelerated demand for online presence across the country.

Having experienced strong growth in the Philippines since its expansion to the country in 2014, aCommerce Philippines, located at M Aura Premier Office Tower in BGC, Taguig City, is also looking to expand its team within the country.

Featured this week in the ‘Get to know the #ateam’ series is Asia Flores, Senior People and Places Manager at aCommerce Philippines.

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Get to know the #ateam

Get to Know the #aTeam – Magali Mercier, aCommerce Head of Production

Great images make an ecommerce site attractive. While having a well-developed ecommerce site is crucial, brands often overlook the importance of having professional images and product photos on its website. You could have a fast and responsive site and offer multiple products from your brand on a marketplace, but if the product images don’t look good, it doesn’t grab the consumers attention.

As a regional brand commerce enabler, aCommerce amongst many other factors gives detailed attention to product and website imagery. This helps clients to gain consumer trust, make their website or official store on marketplaces look good and attractive, and increase sales in the process.

Check out some interesting things that Magali Mercier, Head of Content Production at aCommerce shared with us as part of our ‘Get to know the #ateam’ series. Read more

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Get to know the #ateam

Unboxing aCommerce with the #ateam

aCommerce is always looking for great talent to help us transform ecommerce for brands in Southeast Asia. We are a regional ecommerce enabler providing full-service ecommerce solutions to over 260 brand clients such as Samsung, Unilever, Nestlé, L’Oreal, Philips and Mars. Founded in June 2013, the company has over 1,400 staff in offices across Singapore, Indonesia, Thailand, Malaysia, and the Philippines.

We interviewed a few in the #ateam to help unbox aCommerce for you and here’s what we found. Have a sneak peek below!

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Get to know the #ateam

Get to Know the #aTeam – Arvy Este, Head of Marketing Planning & Strategy at aCommerce Indonesia

aCommerce features employee profiles on the website so we all can get to know each other a little better. Featured this week is Arvy Este, Head of Marketing Planning & Strategy at aCommerce Indonesia. Learn more about our colleagues from different backgrounds and the roles they play within the company. This will also help others find something they might like to do for a living.

Arvy joined aCommerce over four years ago as the Internet Marketing Manager in Indonesia. As growth and career development is an important factor at aCommerce, he had the opportunity to head the marketing team in the country in less than two years. In addition to great skills in digital marketing, Arvy also has the hidden talent of breakdancing and wishes he had the superpower to mind-read! Find out more about his experience below.

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Company Updates

Yves Rocher Introduces its Cosmetics to Leading E-Marketplaces via aCommerce

Yves Rocher Taps aCommerce Brand Commerce services and exceeds launch period estimates by 150%

Following a route taken by other global brands in the region, Yves Rocher has launched shop-in-shops on popular marketplaces Lazada and 11Street with aCommerce to diversify its channels in addition to its already extensive, network of 4,000 branches across 90 countries.

International brands still lead Thailand’s beauty and personal care market as they leverage from a long standing brand history and capital intensive marketing strategy.

Want to know how to better optimize your Lazada shop-in-shop? Download our whitepaper her

Johnson & Johnson Pushes More Popular Skincare Brands Online

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aCommerce will manage Johnson & Johnson‘s Neutrogena and Aveeno skin care brands with Brand Commerce services in the Philippines.

By establishing a presence on Lazada Philippines, Johnson & Johnson is able to test out market demand for its Neutrogena and Aveeno brands online, and also offer a wider range of promotions and bundling options for shoppers.

The company’s affordable and quality products will cater to the rise in Filipino demand for skincare and especially facial care products, leading at 88.2% share by value within the skincare market.

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Company Updates

How aCommerce Indonesia Preps For The Year’s Biggest Sale

aCommerce Indonesia worked with 11 retail and beauty brands to prepare for Southeast Asia’s own version of Alibaba’s 11.11 annual sale. To prepare for the event that targets over 18 million online buyers in the country, aCommerce set up team war rooms to oversee operations in fulfillment centers and marketing campaigns.

This year, data shows shoppers were more inclined to buy everyday items such as cosmetics, which saw a 27X spike in orders, over pricier items such as electronics, even though they were discounted.

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