Tag: brand commerce

yves-rocher-acommerce
Company Updates

Yves Rocher Introduces its Cosmetics to Leading E-Marketplaces via aCommerce

Yves Rocher Taps aCommerce Brand Commerce services and exceeds launch period estimates by 150%

Following a route taken by other global brands in the region, Yves Rocher has launched shop-in-shops on popular marketplaces Lazada and 11Street with aCommerce to diversify its channels in addition to its already extensive, network of 4,000 branches across 90 countries.

International brands still lead Thailand’s beauty and personal care market as they leverage from a long standing brand history and capital intensive marketing strategy.

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Johnson & Johnson Pushes More Popular Skincare Brands Online

johnson

aCommerce will manage Johnson & Johnson‘s Neutrogena and Aveeno skin care brands with Brand Commerce services in the Philippines.

By establishing a presence on Lazada Philippines, Johnson & Johnson is able to test out market demand for its Neutrogena and Aveeno brands online, and also offer a wider range of promotions and bundling options for shoppers.

The company’s affordable and quality products will cater to the rise in Filipino demand for skincare and especially facial care products, leading at 88.2% share by value within the skincare market.

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acommerce 11.11
Company Updates

How aCommerce Indonesia Preps For The Year’s Biggest Sale

aCommerce Indonesia worked with 11 retail and beauty brands to prepare for Southeast Asia’s own version of Alibaba’s 11.11 annual sale. To prepare for the event that targets over 18 million online buyers in the country, aCommerce set up team war rooms to oversee operations in fulfillment centers and marketing campaigns.

This year, data shows shoppers were more inclined to buy everyday items such as cosmetics, which saw a 27X spike in orders, over pricier items such as electronics, even though they were discounted.

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