Tag: digital marketing

Digital Marketing Award
Company Updates

Google Grants aCommerce with Four Awards for Mobile Performance Advertising Excellence and Innovation

Given the rise in online activities in Southeast Asia over the last four years, digital marketing has become a competitive field for agencies trying to capture the attention of consumers.

Last Tuesday November 21, aCommerce Thailand won four awards from Google for its client work in the digital space.

Cha-Krit Choopreeda, Search and Programmatic Manager at aCommerce, shares his insights on how to optimize performance marketing and how the team grew client online awareness by over 200%.

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sg-ecommerce
Company Updates

Singapore Ecommerce Masterclass by eIQ and Google

Southeast Asia is considered the next big opportunity for ecommerce.  Singapore’s ecommerce market is projected to expand by 11.2% by 2021. As Amazon has established its presence in Singapore via the launch of its Prime Now app in July offering a two-hour delivery service, it has set new standards for the country’s digital landscape.

To equip individuals and brands with data-driven insights and help them accelerate the growth of digital in Singapore, Southeast Asia’s first market research portal dedicated to online retail, ecommerceIQ held an invite-only executive Ecommerce Masterclass at the Google Asia Pacific office on August 10th for over 30 brands. aCommerce Group CMO Sheji Ho, Singapore Country Manager Karl Noronha, and Business Development Director Nigel Seow represented aCommerce at this event. Read more

dsc01036
Company Updates

More Businesses Eyeing the Philippines for Ecommerce Opportunities

Southeast Asia’s first market research portal dedicated to online retail, ecommerceIQ, and Google Philippines held a closed-door executive workshop to accelerate the growth of digital in the Philippines on May 25th.

The event covered an overview of the overall Philippines landscape, how to setup ecommerce operations and digital marketing techniques to help grow online sales. It was attended by the country’s most promising companies that are taking the first steps to appease the young Filipino population with a growing appetite for ecommerce.Read more

google-green-belt
Company Updates

aCommerce AdWords Team Now Google Green Belt Certified by Google Performance Guru

What is the Google Green Belt?

For those familiar with Judo, a modern form of Japanese martial arts, belt color indicates the rank or proficiency of the individual. Google’s Performance Guru program is reminiscent of the Judo belt concept. It is an opportunity for selected agency members to advance their performance advertising expertise, which is then used as a benchmark for their position in the industry. The program covers business overview and in-depth product implementation of the 5 Aces’ of Performance Excellence including Ad formats, Audiences, Always on, Automation, and Attribution. The Green Belt track focuses on AdWords Practitioners and Search Specialists to help agencies create, optimize, measure and report search campaigns for their clients.

aCommerce Thailand’s Google Adwords professionals were each awarded the Google Green Belt this month after attending the training workshop and passing the test by Google. This is a testament to their in-depth knowledge which is used to deliver exceptional results for all clients. It further enhances their digital marketing capabilities and enables them to continuously raise the bar for performance marketing in the country to stay ahead of the competition.

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social-commerce-capture
Company Updates

SME’s Masterclass: The Evolution and Opportunities in Ecommerce

Social commerce is a unique Thai phenomenon. In Thailand, an estimated one-third to half of total ecommerce GMV is happening on social platforms like Instagram, Facebook, and LINE.

This week, aCommerce Academy hosted an SME’s Masterclass with the goal  to educate Thailand’s small businesses (FB, Line, Instagram) on how to maximize their marketing efforts online. This was an interactive session with the digital marketing experts where  attendees from the retail and non-retail industry learned about the evolution and opportunities in ecommerce for SME’s via multiple case studies and online marketing tools shared with them. 

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Digital Marketing opportunities for SME's
Company Updates

Understand Digital Marketing Trends at SME’s Masterclass

Did you know that Thailand is the world’s biggest social commerce market where 51% of online shoppers have purchased goods directly via a social media channel? aCommerce, Southeast Asia’s leading ecommerce enabler is now conducting free training conducted by ecommerce digital marketing experts at aCommerce Academy with the goal  to educate Thailand’s small businesses (FB, Line, Instagram) on how to maximize their marketing efforts online. The SME’s Masterclass will be an interactive session where SME’s will learn about the evolution of ecommerce in Thailand and the opportunities available to them through multiple case studies

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