What is the Google Green Belt?
For those familiar with Judo, a modern form of Japanese martial arts, belt color indicates the rank or proficiency of the individual. Google’s Performance Guru program is reminiscent of the Judo belt concept. It is an opportunity for selected agency members to advance their performance advertising expertise, which is then used as a benchmark for their position in the industry. The program covers business overview and in-depth product implementation of the 5 Aces’ of Performance Excellence including Ad formats, Audiences, Always on, Automation, and Attribution. The Green Belt track focuses on AdWords Practitioners and Search Specialists to help agencies create, optimize, measure and report search campaigns for their clients.
aCommerce Thailand’s Google Adwords professionals were each awarded the Google Green Belt this month after attending the training workshop and passing the test by Google. This is a testament to their in-depth knowledge which is used to deliver exceptional results for all clients. It further enhances their digital marketing capabilities and enables them to continuously raise the bar for performance marketing in the country to stay ahead of the competition.