Southeast Asia’s Ecommerce Landscape: 5 Highlights from the Biggest Markets in the Region​

The region of Southeast Asia is a diverse and fragmented landscape having disparate infrastructure and fickle government regulations, making it hard for global brands to find a one-size-fits-all solution to conquer $238 billion in market potential.

However, despite the diversity of each country, there is a common theme apparent for ecommerce in the region as can be gathered in ecommerce landscapes in IndonesiaThailandMalaysiaSingapore and the Philippines.

Here’s what we have discovered from the Southeast Asian ecommerce landscape in 2016.

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