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Case Study, Client News, Ecommerce Insights

Case Study: Nivea uses ReviewIQ to increase high-quality user reviews for their flagship store on Lazada Thailand

93% of shoppers believe that product reviews have an influential impact when buying online and 88% of consumers trust product reviews as much as personal recommendations. However, getting quality customer reviews is often an overlooked aspect by brands.

Looking at some of the leading ecommerce marketplaces across the region, reviews in Southeast Asia are generally unhelpful. They are short, lack of insights and do not convince buyers.

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Case Study, Client News, Ecommerce Insights

Case Study: Nivea Achieves 4X Growth by Optimizing Lazada Shop-in-Shop with BrandIQ

As a data analytics platform for ecommerce marketplaces, BrandIQ offers brands insights into optimizing a brand’s marketplace presence to drive more sales.

Leveraging the BrandIQ platform and working with the BrandIQ marketplace optimization team, Nivea, a popular German personal care brand, was able to generate 4x revenue growth in less than two months.

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