Tag: kiehl’s

Ecommerce Insights

Skipping the Middleman: Why Businesses Should Consider the Direct to Consumer Model

Ecommerce has completely disrupted not only how people shop, anywhere anyhow, but also the supply chain and distribution of goods. Brands and businesses are empowered in a way never before possible, most noticeably by cutting the middle men and selling directly to consumers. By adopting a direct to consumer strategy, businesses gain a stronger presence in both online and offline markets.

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acommerce 11.11
Company Update

How aCommerce Indonesia Preps For The Year’s Biggest Sale

aCommerce Indonesia worked with 11 retail and beauty brands to prepare for Southeast Asia’s own version of Alibaba’s 11.11 annual sale. To prepare for the event that targets over 18 million online buyers in the country, aCommerce set up team war rooms to oversee operations in fulfillment centers and marketing campaigns.

This year, data shows shoppers were more inclined to buy everyday items such as cosmetics, which saw a 27X spike in orders, over pricier items such as electronics, even though they were discounted.

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