Levi’s Enhances Traditional Brand Through Online Channels

Success of popshop leads Levi’s to bolster its digital strategy with aCommerce end-to-end services

The success of Levi’s popshop has led to Levi’s amplifying its presence online in Thailand through a dedicated Levi’s webstore and Lazada shop-in-shop. The household name enjoys an extensive offline presence in Thailand, operating over 70 locations in department stores and shopping complexes nationwide.

These initiatives are all part of Levi’s comeback plan to capture more shares in the global denim market, estimated to be worth $79 billion by 2021.