Case Study: How Mars’ Pedigree Acquired New Customers Through Online Sampling In Just 2 Months

Introduction

The Southeast Asia pet food market is growing tremendously. In Asia, the annual growth rate is expected to be 25% in India, 14% in Thailand & Indonesia and 10% in China & the Philippines. Global spending is only expected to grow, especially in developing regions such as Southeast Asia, thanks to urbanization, popularity of the internet and an increase in pet-product information availability.

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