More brands in Southeast Asia are looking to adopt “dot com” strategies for a direct-to-consumer approach. Why? It allows them to establish a stronger brand identity, customize a more personable online experience and obtain customer data to keep optimizing their ecommerce cycle.
But it’s not cheap to build a website and with so many software options on the market, how can a brand that is only beginning to go online make an informed decision? The right technology allows scalability whereas the wrong one will require more maintenance sucking both time and money.
Mandy Arbilo, Senior Project Manager at aCommerce, Southeast Asia’s leading ecommerce service provider, share his insights about what brands should take into account when choosing between the two most popular platforms currently on the market, Magento and Commerce Cloud (previously Demandware).