Mars Petcare Leverages aCommerce E-Sampling Technology to Reach Over 60,000 Dog Lovers in Manila

PEDIGREE®, the world’s leading dog food brand, with its inspiration to provide all dogs access to professional nutrition, has launched an online sampling campaign on May 15 to offer free 60,000 PEDIGREE® dog food samples to pet owners in Metro Manila over a three month period.

Pet owners simply had to register with their dog name, breed, email and address to receive the brands most popular products that include PEDIGREE® adult or puppy food in both dry and wet format. PEDIGREE® also provides a booklet to educate owners on the different nutrients requirements for dog vs. humans.

But in less than two weeks, the entire supply – over 60,000 samples – was ordered by numerous Filipino dog lovers, including digital influencers, took to social media to thank the brand for the campaign.Read more