Case Study: Nivea uses ReviewIQ to increase high-quality user reviews for their flagship store on Lazada Thailand
93% of shoppers believe that product reviews have an influential impact when buying online and 88% of consumers trust product reviews as much as personal recommendations. However, getting quality customer reviews is often an overlooked aspect by brands.
Looking at some of the leading ecommerce marketplaces across the region, reviews in Southeast Asia are generally unhelpful. They are short, lack of insights and do not convince buyers.