The World’s Largest Toy Maker Hasbro Signs with aCommerce
Hasbro is using aCommerce’s end-to-end solutions to debut its official store on Lazada Singapore, bringing its portfolio of popular toys including NERF, Transformers, My Little Pony, Play-Doh, Monopoly, and Baby Alive. Also available online are action figures and collectibles from Disney’s licensed brands such as Marvel, Star Wars, Disney Princess, and Frozen.
The official store launched earlier this month. Going forward, Hasbro plans to launch additional official stores across all marketplaces with one on Lazada Malaysia by next month.