Yves Rocher Introduces its Cosmetics to Leading E-Marketplaces via aCommerce
Yves Rocher Taps aCommerce Brand Commerce services and exceeds launch period estimates by 150%
Following a route taken by other global brands in the region, Yves Rocher has launched shop-in-shops on popular marketplaces Lazada and 11Street with aCommerce to diversify its channels in addition to its already extensive, network of 4,000 branches across 90 countries.
International brands still lead Thailand’s beauty and personal care market as they leverage from a long standing brand history and capital intensive marketing strategy.
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