The competitive advantage you need to turbocharge your e-commerce with industry data that matters.
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trusted by global brands around southeast asia across industries
At the core of Market Insights are advanced AI and insights engines creating intuitive dashboards, designed to provide a centralized view of your category performance giving you actionable insights and a real competitive advantage.
Wide Coverage and Up-to-Date Data
Sellers
Brands
Reviews
Products
Data points
So how do EcommerceIQ Market Insight benefits you and your organization?
Gain access to a business intelligence platform that allows you to benchmark your category and competitors, stay on top of the game, and take your business to the next level.
Gain visibility on marketplace trends
Spot new business opportunities
Strengthen your brand’s positioning
Focus on key areas of improvement
Dive into seasonality pricing on a product level to create winning strategies and attain the best margins with our marketplace intelligence toolset. Our business intelligence platform scrapes data from SEA’s largest marketplaces so your brand can:
Measure performance across marketplaces
Detect category trends and opportunities
Monitor competition and benchmark performance
Evaluate contribution across seller types
Efficiently optimize your search and conversions using best practices from each marketplace.
With our holistic business intelligence platform, you can see which type of content and keyword drive the highest ROI, and spend your marketing dollars on the ones that matter most.
Understand each marketplace’s structure and guidelines
Optimize search keywords which are relevant to your brand
Provide content which is informative and easily digestible by your consumers
Invest your marketing budgets with the right keywords
Improve your business performance with the right metrics.
Tap into an intuitive data analysis dashboard and forecast to future trends. Create data-driven online strategies and win your category.
Measure marketplace performance
Benchmark against key competitors
Analyze growth metrics effectively
Build centralized reports
Support internal teams
EIQ Market Insights is powered by high-level data collection and machine learning capabilities. Our business intelligence platform can process, compute, and relay activities, helping you translate insights into actions.
Market share analysisCompetitor BenchmarkingTrending Analysis
Build your category-winning strategy with the leading marketplace intelligence data platform. Decode trends, benchmarks and contributions from past performance data, and build better strategies.
Measure performance across marketplaces
Detect category trends and opportunities
Monitor competition and benchmark performance
Evaluate contribution across different types of sellers
SKU analysisAssortment planning
Grow your revenues by building a high-performing product assortment, bundles, and availability-to-purchase. Learn new practices from other players in the market.
Identify high performing SKUs
Track competition’s assortment strategy
Monitor stock inventory
Evaluate assortments across various seller types
Identify gaps and opportunities
Promotion analysisCampaign planningPricing strategy
Tap into over 4 years of SKUs, daily pricing and promotions data to optimize your profitability across all the seasonalities. Compete effectively whilst meeting price & promotion compliance needs.
Monitor your assortment pricing
Track promotions and benchmarks
Gain competitive insights on pricing strategy
Create offers which work for your brand
Marketplace SEOVisibility trackingProduct optimization
Discover a diverse range of keywords and brand ranking with our marketplace intelligence tool. Optimize the keywords that matter and attract a larger audience.
Improve content optimization and yield higher results
Benchmark against key competitors
Monitor competitive SKUs for the right keywords
Make smarter decisions on both organic and paid search
Content optimizationIncrease visibilityConversion optimization
Drive your PDPs towards high conversions page by leveraging and replicating the best practices from other high performance players in the field.
Optimize your titles and descriptions
Improve your search ranking
Maintain consistent content quality across all the SKUs
Follow the best practices on content management across marketplaces
Improve conversions by providing relevant content
Sentiment analysisExpectation management
Stay on top of your consumers’ sentiments and feedback
Understand consumer sentiments and identify what’s important to them
Benchmark ratings and reviews across your store and competition
Identify poorly performing SKUs and pinpoint areas of improvement
Build credibility and social proofs of your brand
Monitor your competitors’ pricing and sales throughout the day. Track their every move, so you can make real-time decisions for your campaigns.
See the product prices and sales performance of your competitors, your official stores, and grey-market sellers
Examine historical pricing data as well as product price fluctuations
Track and benchmark your campaign-products performance
Machine Learning is the foundation of our key features, whether it our business intelligence or market intelligence tools. Our in-house technology has the power to compute and recommend actions that you can simply follow, making it the heart & soul of our business intelligence software.
No Set up Required
Turnkey Technology
Unlimited SKUs Tracked
Don’t just take our words for it. Our clients are our biggest supporters. Would you like to know what they think about us?
Grow your sales with our business intelligence analytics, whether it is product assortments, pricing history, SKU-level sales performance, digital shelf, or customer sentiments
Focused on providing smart, Route conversation to the right recipient for your customer in Hub.
Our data is updated either daily, weekly, or once a month, depending on the plan that the client has subscribed to:
- Paid clients’ subscribed brands receive daily updates
- LazMall tag brands receive weekly updates
- The rest receive monthly updates
Yes, the Market Insights platform can separate data points by seller type and product category. This will depend on the analysis the user is trying to conduct.
Market Insights was designed entirely through close collaboration with many leading global brands and their users. We have carefully thought out our user interface and the user experience journey. You will not be able to customize Market Insights. However, we can customize the report based on your preferences, our business intelligence team can provide you with a customized report. You can reach out to our customer success manager for further requests.
In these instances, we make adjustments to our structure based on the data that is made available to us by the marketplace and generate the analyses accordingly.
aCommerce operates on a strict policy of not using internal data from brands. Our core value respects that internal data is proprietary to brands and marketplaces. Thus, Market Insights does not collect internal data from brands. All our data is based on crawlers that collect data only from marketplaces’ front-end interfaces such as their websites.
In measuring market size, we have to rely on estimates due to limitations in data collection as a result of the marketplaces’ website structure. We are positive that this process will improve in the future as the marketplaces continue to improve their “brand tagging” process and become more friendly with external APIs.