Tag: L’Oreal

L'Oréal Social Commerce aCommerce
Case Study, Client News

How L’Oréal Uses aCommerce’s Social Commerce to Simplify Transaction and Increase Customer Engagement

For most consumers in Southeast Asia, social shopping is not a new concept. In the region where social media penetration rate is at 55%, the line between social networks and ecommerce is completely blurred. It has also become a key platform for B2C and C2C transactions. Unfortunately, only 17% of the analyzed brands around the world have made use of Facebook’s shoppable page.  

Our explanation to the surprisingly low number is rather simple — brands tend to shy away from social commerce because of the lack in integration to its existing ecommerce system.

But L’Oréal is an exception.

All over the region, the French cosmetics company has been fore-fronting at employing technologies to enhance the experience of its shoppers, including the recent partnership with Watsons which allows consumers across Asia to try on makeup virtually. In Southeast Asia, L’Oréal is capitalizing on the burgeoning Facebook of 338 million through the launch of the social commerce platforms with the region’s leading brand ecommerce enabler, aCommerce.

Why Social Commerce by aCommerce?

Given that social commerce in Southeast Asia is expected to flourish even more, it makes now the prime opportunity for brands and retailers to jump on board, experiment and lead ahead of the curve of social shopping.

aCommerce introduces the social commerce service to help brands find the right way to convert the existing followers on the brand’s social platforms into potential purchasers by allowing the targeted audiences to discover, browse, and buy directly from Instagram, Facebook, or LINE posts. The service also provides on-demand communication and a virtual interaction through chats, whether it be Facebook Messenger, Whatsapp, or Line. Keeping all of the brand’s communication in one thread.

Growing social commerce demand pushes L’Oréal to look for an integrated tool

Understanding the growing demand for social shopping and the numerous introductions for features such as Facebook Marketplace and Instagram’s shoppable features, L’Oréal turns to aCommerce, who has been overseeing L’Oréal’s Facebook page in terms of ads and posts from the beginning, for a solution.

The brief from L’Oréal was straight-forward. The company wants a consolidated platform that will be able to integrate the orders and fulfillment of the social commerce demand into its existing ecommerce system.

The Implementation and Success from L’Oréal Social Commerce Facebook Page

With an integrated social commerce tool, L’Oréal is able to allow its potential shoppers to make a purchase via Facebook, Facebook Messenger, LINE official account. They will be able to order through discreet chat windows (as opposed to a phone call or a website).

L'Oréal Social Commerce - Facebook Platform
L’Oréal’s shoppable facebook page enables shoppers to order and make a purchase with the assistance on Facebook Messenger; L’Oréal Thailand

aCommerce also supplements the brand with content, messaging and tone-of-voice that are exclusively personalized to the consumer. It also allows them to have a direct chat with a Customer Service agent or “Beauty Expert”. In return, L’Oréal is able to secure the customer data that can be used to strengthen the relationship between the brand and customers, as well as increasing the engagement with the brand.

By offering a quick and responsive response through Facebook Messenger, L’Oreal is able to fasten the process of transactions and lower the Cost to Serve (CTS). The presence of its shoppable features also reduces the amount of investment that goes into setting an ecommerce website.  

Over a period of 5 months since its initial launch, the new social commerce platform powered by aCommerce seen a surge in customer engagement on L’Oréal Facebook fan page, with an average inquiry-to-sale conversion rate of 22%.

Want to learn more about what social media can contribute to your sales performance? Contact mandy@acommerce.asia for more.


Ecommerce Insights

10 Ecommerce Trends That Will Shape Southeast Asian Ecommerce in 2018

Alibaba’s entry into Southeast Asia served as social proof for many entrepreneurs and businesses that they were onto something big, which led to a year of exuberance for ecommerce in the region.

“We’re just at the beginning, [the Alibaba-Lazada deal] will kickstart the whole cycle. It will attract more global investments into the region, and attract more entrepreneurs who now see this region as a great place to start a business.” — Stefan Jung, founding partner at Indonesia-based Venturra Capital in an interview with Tech in Asia

Even as we get closer to 2018, there are already numerous casualties in one of the most promising ecommerce growth markets in the world.

Read more

Company Update, Ecommerce Insights

aCommerce and Partners Present 2018 Ecommerce Trends

Online is not only changing retail, but the entire landscape incorporates advertising, media and entertainment. We want to help brands manage content, channels, and the entire customer experience to capture data end-to-end.” – Paul Srivorakul, aCommerce Co-Founder and Group CEO

The evolution of retail, from offline and online channels to unified and omnichannel, was one of the trends captured by aCommerce and partners as we presented 2018 ecommerce trends during media workshops in Thailand, Philippines, and Indonesia on 21, 23 and 27 November respectively.

Read more