Case Study

reviewiq
Case Study, Company Insights

Case Study: Nivea uses ReviewIQ to increase high-quality user reviews for their flagship store on Lazada Thailand

93% of shoppers believe that product reviews have an influential impact when buying online and 88% of consumers trust product reviews as much as personal recommendations. However, getting quality customer reviews is often an overlooked aspect by brands.

Looking at some of the leading ecommerce marketplaces across the region, reviews in Southeast Asia are generally unhelpful. They are short, lack of insights and do not convince buyers.

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pedigree
Case Study, Company Updates

Case Study: How Mars’ Pedigree Acquired New Customers Through Online Sampling In Just 2 Months

Introduction

The Southeast Asia pet food market is growing tremendously. In Asia, the annual growth rate is expected to be 25% in India, 14% in Thailand & Indonesia and 10% in China & the Philippines. Global spending is only expected to grow, especially in developing regions such as Southeast Asia, thanks to urbanization, popularity of the internet and an increase in pet-product information availability.

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