Tag: Lazada

lazada-shop-1
Ecommerce News

Strategies To Optimize a Lazada Shop-in-Shop for Maximum Retail Performance

With Alibaba’s acquisition of Lazada and Southeast Asia’s mirror-like ecosystem to that of China, it’s no surprise that the region’s more popular marketplace is moving towards a more Tmall-like model.

The largest sign being the opportunity for brands to design their own shop-in-shop – called Tmall flagship stores in China. They drive on-site traffic and simply optimizing shop-in-shop text and images can lead to maximum conversions.

In this article, we look at some best practices from popular Tmall flagship stores in China and explore opportunities for brands to improve their shop-in-shop performance on marketplaces in Southeast Asia, specifically Lazada.

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BMW Expands Ecommerce Footprint

bmw

The German luxury brand will launch on Lazada and MatahariMall through aCommerce Brand Commerce services

BMW initially tested the demand for its branded merchandise on Indonesian marketplace blibli.com, and the positive feedback has spurred the decision to expand its marketplace presence.

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affiliate marketing
Company Updates

The Top Affiliate Providers in Thailand and Why Online Marketers Should Know About Them

Key terminology to know before reading:

  1. Advertiser: The owner of the product/service that wants to move online
  2. Publisher: The online enabler who will help with the product’s online visibility

Before we dive in, it is important to clarify what affiliate means in simplified, everyday language. For those who are already aware, feel free to skip the first part and go straight to the second.

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