Tag: Lazada

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Client Updates

Puma Takes its Premium Golfing Products Online

The premium golfing brainchild by global sports brand Puma and manufacturer Cobra will be available online for the first time

New exclusive line Puma Cobra successfully debuted over 1,000 items on Lazada Singapore with aCommercebrand and supply chain services. Since its launch in September, it has experienced a unique sales growth of 34% month on month thanks to the active lifestyle of Singaporeans.

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Company Insights

Southeast Asia’s Ecommerce Landscape: 5 Highlights from the Biggest Markets in the Region​

The region of Southeast Asia is a diverse and fragmented landscape having disparate infrastructure and fickle government regulations, making it hard for global brands to find a one-size-fits-all solution to conquer $238 billion in market potential.

However, despite the diversity of each country, there is a common theme apparent for ecommerce in the region as can be gathered in ecommerce landscapes in IndonesiaThailandMalaysiaSingapore and the Philippines.

Here’s what we have discovered from the Southeast Asian ecommerce landscape in 2016.

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Company Insights

Skipping the Middleman: Why Businesses Should Consider the Direct to Consumer Model

Ecommerce has completely disrupted not only how people shop, anywhere anyhow, but also the supply chain and distribution of goods. Brands and businesses are empowered in a way never before possible, most noticeably by cutting the middle men and selling directly to consumers. By adopting a direct to consumer strategy, businesses gain a stronger presence in both online and offline markets.

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Ecommerce News

Strategies To Optimize a Lazada Shop-in-Shop for Maximum Retail Performance

With Alibaba’s acquisition of Lazada and Southeast Asia’s mirror-like ecosystem to that of China, it’s no surprise that the region’s more popular marketplace is moving towards a more Tmall-like model.

The largest sign being the opportunity for brands to design their own shop-in-shop – called Tmall flagship stores in China. They drive on-site traffic and simply optimizing shop-in-shop text and images can lead to maximum conversions.

In this article, we look at some best practices from popular Tmall flagship stores in China and explore opportunities for brands to improve their shop-in-shop performance on marketplaces in Southeast Asia, specifically Lazada.

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BMW Expands Ecommerce Footprint

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The German luxury brand will launch on Lazada and MatahariMall through aCommerce Brand Commerce services

BMW initially tested the demand for its branded merchandise on Indonesian marketplace blibli.com, and the positive feedback has spurred the decision to expand its marketplace presence.

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affiliate marketing
Company Updates

The Top Affiliate Providers in Thailand and Why Online Marketers Should Know About Them

Key terminology to know before reading:

  1. Advertiser: The owner of the product/service that wants to move online
  2. Publisher: The online enabler who will help with the product’s online visibility

Before we dive in, it is important to clarify what affiliate means in simplified, everyday language. For those who are already aware, feel free to skip the first part and go straight to the second.

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