Tag: Lazada

reviewiq
Case Study, Company Insights

Case Study: Nivea uses ReviewIQ to increase high-quality user reviews for their flagship store on Lazada Thailand

93% of shoppers believe that product reviews have an influential impact when buying online and 88% of consumers trust product reviews as much as personal recommendations. However, getting quality customer reviews is often an overlooked aspect by brands.

Looking at some of the leading ecommerce marketplaces across the region, reviews in Southeast Asia are generally unhelpful. They are short, lack of insights and do not convince buyers.

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Client Updates

Puma Takes its Premium Golfing Products Online

The premium golfing brainchild by global sports brand Puma and manufacturer Cobra will be available online for the first time

New exclusive line Puma Cobra successfully debuted over 1,000 items on Lazada Singapore with aCommercebrand and supply chain services. Since its launch in September, it has experienced a unique sales growth of 34% month on month thanks to the active lifestyle of Singaporeans.

acomm
Company Insights

Southeast Asia’s Ecommerce Landscape: 5 Highlights from the Biggest Markets in the Region​

The region of Southeast Asia is a diverse and fragmented landscape having disparate infrastructure and fickle government regulations, making it hard for global brands to find a one-size-fits-all solution to conquer $238 billion in market potential.

However, despite the diversity of each country, there is a common theme apparent for ecommerce in the region as can be gathered in ecommerce landscapes in IndonesiaThailandMalaysiaSingapore and the Philippines.

Here’s what we have discovered from the Southeast Asian ecommerce landscape in 2016.

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middleman
Company Insights

Skipping the Middleman: Why Businesses Should Consider the Direct to Consumer Model

Ecommerce has completely disrupted not only how people shop, anywhere anyhow, but also the supply chain and distribution of goods. Brands and businesses are empowered in a way never before possible, most noticeably by cutting the middle men and selling directly to consumers. By adopting a direct to consumer strategy, businesses gain a stronger presence in both online and offline markets.

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