Southeast Asia’s ecommerce enabler aCommerce announces strategic partnership with Jumper.ai, a Singapore-based multi-channel conversational commerce platform. The partnership is aimed to unite the best of breed solutions for Social Commerce; from conversational commerce through messaging apps to brand advocates by social sellers, and many more.
In a social-media driven internet society like Southeast Asia, social media platforms have long evolved beyond the space for communicating, sharing, and online networking. The shifts have seen customer behavior changed for the users, treating it not only as a mechanism for customer service or advocacy but a channel to make direct purchases, flattening the conversion funnel and blurring the line between social, content, and commerce.
“We’ve seen the trend of customer inquiries in social media to our customer service team during our preliminary research and identified the opportunity to facilitate sales for customers who might have been on the fence about buying online. Partnering with Jumper.ai allows us to accelerate our efforts by adding a sophisticated middle-layer between social, chat, and voice to our unified SocialIQ platform strategy,” explained Mandy Arbilo, Regional Director of Partnerships and Business Development at aCommerce.
On average, a typical shopper has had 11 engagements before it’s converted into an order, most of which happens in social media platforms. Enabling the transaction directly on the social channel amplifies marketing spend efforts without having to heavily invest in a brand ecommerce website as 85% of social media shoppers in the region already plan to shop more through social platform.
The partnership will see more capabilities being rolled out for social commerce solutions from aCommerce, including:
- Improve social engagement for posts, ads and live streams by helping brands identify high intent consumer comments and privately message them to drive product consideration
- Guided shopping with options for brand advisors to share products and personalised advice for customers in real-time or for customers to self-discover and purchase products through automated conversations.
- Frictionless checkout and payment capabilities within Messaging apps – integrated with regional payment processors Inventory, order management and shipping capabilities through real time sync from back office
- Social CRM to manage customer profiles across channels in a single view to gather first party data and valuable consumer insights
- Automated Notifications for order updates, cart recovery and customer reactivation through popular messaging channels.
The partnership will open opportunities for brands to build an Omnichannel presence and convert customers seamlessly on the platforms of their choice.
“Joining forces with aCommerce was imperative for us to extend our ecommerce capabilities with full service provider. By evolving the social commerce market together, we want to grow and unlock opportunities for our mutual clients by providing them with rapid deployment across multiple channels and geographies. We’re excited to bring this synergy which is still unique in Southeast Asia,” said Nyha Shree, Co-Founder at Jumper.ai.
Currently, aCommerce is working with leading FMCG and Consumer Electronics brands to expand their social commerce and social selling capabilities. Together with Jumper.ai, aCommerce will offer the services on Facebook, LINE, WhatsApp, Google AdLingo (Conversational Display Ads) and iMessage in Thailand, Indonesia, Singapore, and the Philippines.
aCommerce is the largest regional brand ecommerce enabler that provides end-to-end and ala carte ecommerce solutions for global brands in Southeast Asia, such as Samsung, Unilever, Nestlé, L’Oreal, Philips and Mars. Founded in May 2013, aCommerce has over 1,000 staff, spreading across 4 offices and 7 fulfillment centers in Singapore, Indonesia, Thailand, and the Philippines. The company provides end-to-end ecommerce technologies and solutions including performance marketing, channel management, webstore design and operations, content production, order fulfillment and warehousing, delivery and logistics and localized customer care.
Jumper.ai is the world’s first conversational commerce platform that equips consumer businesses of all sizes create messaging-first customer experiences across popular social messaging services like WhatsApp, Messenger, iMessage, Twitter, SMS, Line, Google Ads, blogs and brand website.
Headquartered in Singapore, Jumper.ai provides a suite of products that businesses can use to personalise customer experience, increase conversions from ads, offer guided shopping, process orders and payments within messaging apps, and gather enriched customer insights through first party data- contextually for thousands of customers globally including companies like Disney, Lakme, Closeup, Dove, Huawei.
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