LINE has announced the partnership with aCommerce last week at LINE Converge Thailand event, the company’s largest showcase of the year. As the new Retail Solution Partner, aCommerce will work together with LINE to help more brands using LINE platform as their online sales channel.
To mark the occasion, Chief Executive Officer of aCommerce Thailand Phensiri Sathianvongnusar joined Norasit Sitivechvichit, Chief Commercial Officer of LINE Thailand on the stage during the presentation to unveiled a range of LINE’s professional solutions for business.
The new partnership is in line with aCommerce’s commitment to deliver greater value for our brand clients and accelerate their growth through great products and services.
“This innovation will help consumers to shop online much easier on LINE. In addition, it will help bridge the gap between consumers and brands with data that could be used to improve customer experience on the platform.Phensiri Sathianvongnusar, aCommerce Thailand CEO
The importance of social media for brands to reach their consumers only increases overtime, notably in Thailand where the social media penetration is above the region’s average at 71% of the population and LINE’s penetration in the country is the second highest in the world with 44 million monthly active users.
The widespread usage of LINE in the country has it evolved from a platform where people connect with their friends and family into a convenient tool to navigate their everyday lives. The company’s new vision ‘Life on LINE’ showed the commitment to bring the best experience for their users as mentioned by the Senior Vice President of Global Business at LINE, Eunjung Lee:
“LINE is committed to bringing truly ‘Wow’ experience to all its users. Under the theme of ‘Life on LINE’, we believe our three key strategies can help fix people’s common pain points and make daily life more fun and convenient for all our Thai users.”