Tag: LINE

bangkok
Company Insights

Why Southeast Asia Is Leading The World’s Most Disruptive Mobile Business Models

Earlier this summer, more than 35,000 industry leaders gathered at Mobile World Congress Shanghai 2015 to discuss the future of mobile, making it the largest-ever mobile-focused event in Asia. Whereas the majority of the conference focused on new technologies such as 5G and Internet of Things, I was joined by peers from Netflix, Line, Ola Cabs, Flipkart and Twitter to discuss future business models for the mobile Internet.

Most of this discussion steered toward China and India, but I was there to focus on Southeast Asia. This perspective (or some would say, bias) isn’t just because my company operates in Southeast Asia, but rather is because of our $16 million dollar bet that innovation and disruption in mobile will be coming out of Southeast Asia far faster than other regions, such as the U.S., China and Japan, as expected.

Why? I will argue below that Southeast Asia is at the crossroads of two major socio-technical forces that are creating a perfect storm scenario: the convergence of “no-tail” and “mobile leapfrogging.”

Read more

social-commerce-capture
Company Updates

SME’s Masterclass: The Evolution and Opportunities in Ecommerce

Social commerce is a unique Thai phenomenon. In Thailand, an estimated one-third to half of total ecommerce GMV is happening on social platforms like Instagram, Facebook, and LINE.

This week, aCommerce Academy hosted an SME’s Masterclass with the goal  to educate Thailand’s small businesses (FB, Line, Instagram) on how to maximize their marketing efforts online. This was an interactive session with the digital marketing experts where  attendees from the retail and non-retail industry learned about the evolution and opportunities in ecommerce for SME’s via multiple case studies and online marketing tools shared with them. 

Read more