Tag: LINE

LINE partnered with aCommerce
Company Update

aCommerce Partners with LINE to Help Brand Enterprise do Social Commerce

LINE has announced the partnership with aCommerce last week at LINE Converge Thailand event, the company’s largest showcase of the year. As the new Retail Solution Partner, aCommerce will work together with LINE to help more brands using LINE platform as their online sales channel.

To mark the occasion, Chief Executive Officer of aCommerce Thailand Phensiri Sathianvongnusar joined Norasit Sitivechvichit, Chief Commercial Officer of LINE Thailand on the stage during the presentation to unveiled a range of LINE’s professional solutions for business.

The new partnership is in line with aCommerce’s commitment to deliver greater value for our brand clients and accelerate their growth through great products and services.

“This innovation will help consumers to shop online much easier on LINE. In addition, it will help bridge the gap between consumers and brands with data that could be used to improve customer experience on the platform.

Phensiri Sathianvongnusar, aCommerce Thailand CEO

The importance of social media for brands to reach their consumers only increases overtime, notably in Thailand where the social media penetration is above the region’s average at 71% of the population and LINE’s penetration in the country is the second highest in the world with 44 million monthly active users.

The widespread usage of LINE in the country has it evolved from a platform where people connect with their friends and family into a convenient tool to navigate their everyday lives. The company’s new vision ‘Life on LINE’ showed the commitment to bring the best experience for their users as mentioned by the Senior Vice President of Global Business at LINE, Eunjung Lee:

“LINE is committed to bringing truly ‘Wow’ experience to all its users. Under the theme of ‘Life on LINE’, we believe our three key strategies can help fix people’s common pain points and make daily life more fun and convenient for all our Thai users.” 

Company Update

Why Southeast Asia Is Leading The World’s Most Disruptive Mobile Business Models

Earlier this summer, more than 35,000 industry leaders gathered at Mobile World Congress Shanghai 2015 to discuss the future of mobile, making it the largest-ever mobile-focused event in Asia. Whereas the majority of the conference focused on new technologies such as 5G and Internet of Things, I was joined by peers from Netflix, Line, Ola Cabs, Flipkart and Twitter to discuss future business models for the mobile Internet.

Most of this discussion steered toward China and India, but I was there to focus on Southeast Asia. This perspective (or some would say, bias) isn’t just because my company operates in Southeast Asia, but rather is because of our $16 million dollar bet that innovation and disruption in mobile will be coming out of Southeast Asia far faster than other regions, such as the U.S., China and Japan, as expected.

Why? I will argue below that Southeast Asia is at the crossroads of two major socio-technical forces that are creating a perfect storm scenario: the convergence of “no-tail” and “mobile leapfrogging.”

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Company Update

SME’s Masterclass: The Evolution and Opportunities in Ecommerce

Social commerce is a unique Thai phenomenon. In Thailand, an estimated one-third to half of total ecommerce GMV is happening on social platforms like Instagram, Facebook, and LINE.

This week, aCommerce Academy hosted an SME’s Masterclass with the goal  to educate Thailand’s small businesses (FB, Line, Instagram) on how to maximize their marketing efforts online. This was an interactive session with the digital marketing experts where  attendees from the retail and non-retail industry learned about the evolution and opportunities in ecommerce for SME’s via multiple case studies and online marketing tools shared with them. 

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