Tag: Media and Press

Company Update, Press Release

aCommerce Group appoints Three Independent Non-Executive Directors

aCommerce, Southeast Asia’s leading end-to-end e-commerce platform and solutions provider, announces the appointment of three new independent non-executive members to its Board of Directors: Oranuch Apisaksirikul, Kesara Manchusree, and Natasak Rodjanapiches. Their experience and operational backgrounds as CEO and Managing Director at some of Thailand’s leading blue-chip companies in industries such as consulting, marketing, finance, and technology will provide aCommerce with deep insights and local wisdom for building a long-lasting and innovative business.

The appointed independent members will play a crucial role in constituting the central committees of the company that make up its governance framework, which in turn drive much of the internal workings, constitution, reporting, etc. As members of the Board of Directors, they will also be involved in all material operational and strategic issues going forward as the company grows its geographical footprint and enterprise services such as SaaS.

“We are excited to welcome Oranuch, Kesara, and Natasak to our Board of Directors. All of them are highly accomplished individuals who have strong records in successfully navigating today’s rapidly changing environment with creativity, strong intuition, and business understanding, leading to continuous value creation,” said Paul Srivorakul, aCommerce’s Group CEO. “Their previous leadership roles in public and global companies will give our team access to a wealth of experience, learnings, tactics, and strategies in winning the market,” he added.

Oranuch Apisaksirikul joins as Chairperson of the Board of Directors and brings extensive experience serving on the boards of public and private companies, enhancing stakeholder value, helping to usher in successful IPOs, aiding in mergers acquisitions, and executive leadership mentoring. She possesses more than 40 years of experience in the bank, finance, and securities businesses. In the past, she used to serve as Chairperson of the Executive Board of TISCO Financial Group PLC. and was a trusted advisor to several companies, including TISCO Bank, TISCO Securities, Amata VN PLC, SHIFT Challenge Fund Investment Committee, The United Nations Capital Development Fund: UNCDF, and many more.

“aCommerce provides a real value to global and regional companies by simplifying a highly complex and difficult industry like e-commerce and centralizing it all for a very fragmented region like Southeast Asia,” said Oranuch Apisaksirikul.

Kesara Manchusree has worked for decades in the financial and capital markets, covering equity, bond, derivatives, and foreign exchange. She became the President of the Stock Exchange of Thailand in 2014.  Kesara was the first Managing Director of Thailand Futures Exchange PCL (TFEX), Thailand’s first financial derivatives exchange. Currently, Kesara is serving on the council committee of Thammasat University and Thammasat Economics Association. She has also been appointed as the Chairman and board director of listed companies, social enterprises, with a solid determination to promote ESG and enhance corporate value through sustainable development strategy to benefit society and the country.

“The Stock Exchange of Thailand consists of mostly traditional companies in old-world industries, and aCommerce’s IPO will start the next era of digital-first and technology companies in the new economy,” said Kesara Manchusree.

Natasak Rodjanapiches is a business leader with nearly three decades in senior executive leadership roles in global enterprise technology and professional services companies. He previously worked at Oracle where he was the regional managing director for ASEAN. Natasak currently serves as the Independent Director at CIMB Thai Public Company Limited and is also the Vice-Chairman for the Digital Economy Subcommittee at The Board Of Trade of Thailand.

“E-commerce is the future of retail and aCommerce’s business models will accelerate the digital transformation for several companies and industries, creating critical digital jobs, and opening new online business opportunities for Thailand’s new economy,” said Natasak Rodjanapiches.

The high-profile Directors join at an exciting time for aCommerce as it moves into the next phase of its corporate lifecycle and benefits from the changes brought about by COVID-19.  The new board members will help augment aCommerce’s governance framework and corporate infrastructure to ensure it is a regional leader for decades to come and enable it to maximize the opportunities brought about by a structurally changing market landscape.  The company looks forward to growing aCommerce onwards into a national champion that can also benefit the Thai and ASEAN e-commerce ecosystem and its economy and consumers.


About aCommerce

Headquartered in Thailand, aCommerce is the largest e-commerce enablement platform and solutions provider in Southeast Asia with operations also in Singapore, Malaysia, Indonesia, and the Philippines. Fortune 500 clients such as Samsung, Unilever, Nestlé, L’Oréal, Philips, Adidas, Mars, and many more trust us as their partners for their digital commerce journeys. Founded in June 2013, aCommerce provides the full end-to-end suite of e-commerce technologies and solutions including Omni-channel retail, performance marketing, unified data analytics, channel management, webstore development and operations, content production, warehousing, order fulfillment, delivery, and localized customer care. Coupled with our EcommerceIQ software suite which strengthens, connects, and unifies all e-commerce data under one end-to-end cloud platform, we enable brands and retailers to connect, engage and transact with their customers anywhere, any time, and in any way. For more information, please visit www.acommerce.asia.

Company Update, Ecommerce Insights, Press Release


By Paul Srivorakul

Online shopping was growing steadily in Thailand even before the coronavirus pandemic began. But 2020 saw a massive increase in people ordering everything from groceries to clothing to household supplies online. Although consumer habits are complex and the demand for certain goods shifted with the pandemic, the concerns about shopping in person and the high percentage of people with access to the internet created a significant growth opportunity for online retailers.

As a result, the E-commerce industry demonstrated a tremendous increase in terms of new customer acquisition at around 50% for 2020 vs the previous year. From the beginning of the pandemic, aCommerce saw an approximate 120% increase in new “first-time” customers being added in Q2 2020 compared to the previous year. According to the “eConomy SEA 2020” report by Google, Temasek, and Bain & Company, online shopping in Thailand registered a 40% growth in usage after 2020 lockdowns compared with the pre-COVID numbers. The report also revised its forecast of Thai 2025 Ecommerce sales up from US$18bn to US$24bn – the most significant increase among the ASEAN countries.

Good for brands

Brands that might have been previously cautious of cannibalizing their offline sales by moving entirely online had to re-evaluate their assumptions after physical shutdowns. With consumer demand surging online, companies pivoted to satisfying Ecommerce orders through “direct-to-consumer channels” and invested heavily in branded websites, social commerce, etc. At aCommerce, our sales by brands on direct-to-consumer channels grew over 110% in 2020, substantially faster than on marketplaces (for example, on Shopee and Lazada).

But paradoxically, quarantines have helped alleviate some reservations which consumers may have had previously about shopping online. Moreover, research shows that many people are reluctant to go back to old purchasing habits and say that they wouldn’t feel comfortable shopping in a mall in the near future. This gives companies certain confidence that investment in online channels has long-term prospect potential.

Good for consumers

People who are more motivated than ever to stay home and shop online created the ideal market conditions to fast-track, test, and launch new Ecommerce experiences. With this massive shift to online channels, Thai consumers can now enjoy a better selection of products from all categories — both domestic and international. More goods than ever are available to people in Thailand upcountry and remote locations that offline channels might not serve.

Consumers can now also benefit from more cost-effective access to products and more targeted campaigns, loyalty programs, and discounts that resonate with them. More available data on consumer preferences allows companies to respond to the demand faster and better. All these digital solutions to marketing challenges are cheaper to execute than offline initiatives. Besides, the Ecommerce economy can be scaled up, with the cost-saving eventually brought to consumers.

Good for the economy

Anything that benefits consumers and companies leads to economic growth. Ecommerce development is no exception — it attracts investments that support the expansion of the Thai digital infrastructure. It also reallocates financial resources to more innovative sectors, creating more well-paid jobs in digital infrastructure spheres. This creates a self-reproducing cycle of economic development — the more knowledgeable and skilled people become, the more efficient and productive they get. An innovative and creative workforce with digital expertise will, in turn, push the “new economy” towards lower unemployment rates and higher salaries. And we are not talking only about employment for content creators, graphic designers, or photographers — there are also new jobs in logistics, delivery, and customer service.

Ecommerce has the potential to overcome market barriers and connect consumers and businesses. According to The World Bank, Ecommerce can create jobs directly and through logistics services and other parts of the broader E-commerce ecosystem. It also helps in improving household consumption and reduces inequality by bringing to people in rural areas the convenience, variety, and low prices enjoyed by urban dwellers, and contributes to economic growth by lowering the asymmetry of information and increasing economic efficiency. For example, China, where rural villages are heavily engaged in E-commerce, is an excellent example of how developing countries can harness digital technology to create jobs and improve people’s lives. China is the world’s leader in terms of E-commerce penetration and sophistication of digital infrastructure, and its experience confirms that there is a positive correlation between GDP growth and E-commerce growth.

Making it all work

At aCommerce, we specialize in supporting Thai companies (such as AIS, DoHome, TheMallGroup, Osotpa, Naraya, DSG, and GQ) and homegrown businesses, helping them reach more consumers and flourish. As we do this we are also contributing to the Thai economy both directly and indirectly. Our company employs over 500 people in Thailand, with 30% being highly skilled in IT and engineering. And our staff is only getting better because we believe in actively investing in our people and providing them with further training opportunities to grow with us.

Although it is impossible to predict the future of any industry with absolute certainty, we are optimistic about the future of Ecommerce in Thailand. This industry is one of the more resilient locally and globally. It’s also being relied upon more, rather than less, during the current crisis. As such, E-commerce plays a vital role in bolstering the Thai economy, which has been hit so severely by the pandemic, particularly in the tourism and the retail sector.

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