Tag: Thailand

Ecommerce Insights

aCommerce’s BRANDIQ reveals the Top 100 fastest growing Ecommerce categories after COVID-19 outbreak

New Growth Industries and Trends in Thailand After COVID-19

Bangkok (30 April 2021) — aCommerce, Southeast Asia’s leading End-to-End Ecommerce Platform and Solutions provider, reveals the BrandIQ Flash Insights report on the Top 100 fastest growing Ecommerce categories after the COVID-19 outbreak. The company launched BrandIQ in 2018 to help brands understand online shopper trends and apply data analytics to increase e-commerce sales.

BrandIQ is the first SaaS solution that assists retailers and brands in consolidating product and channel information and getting granular views on Seller’s activities, Brand’s Share of Shelf, Share of Categories, and Market Share comparison. The company calls the report Flash Insights as it provides a quick overview of trends that are growing in the Thai e-commerce landscape.

Because of the restrictions and COVID-19 preventive measures, Thai people have been avoiding visiting offline stores. They stay home and order goods from stores and retailers to fulfill their needs. This “new normal” way of living persuaded brands to start investing in online marketplaces to drive store visits, and BrandIQ’s Flash Insights reports confirm that Digital Vouchers saw a growth of +1,237% since last year in Thailand. In addition to driving sales, voucher programs present a solution for brands to optimize their inventory amid the COVID-19 crisis. Another trend that surged during the pandemic was cooking at home. As the coronavirus pandemic continues to cause disruptions, many Thais have settled into a routine that involves a lot more home cooking, increasing the demand for refrigerators and cookware. Online groceries also surged with Dairy & Chilled products growing 2,637% including Dry & Package goods growing 389% and breakfast cereals & Spreads growing 271%. This shift in behavior is not only because consumers working from home no longer stop for breakfast or coffee on their commute, but also because they feel unsafe going to restaurants. Last year’s report revealed a surge in the food supplement and furniture categories, and with many people in the country still working from home this year, the trend has continued. The pandemic highlighted the need for comfortable and productive spaces during quarantine whilst creating a growing demand for supplements as consumers prioritized wellness and health. Finally, the report also shows a significant increase in demand for Arts & Crafts for kids. This category includes activities and products which enable kids to learn while they are at home studying.

BrandIQ explains the overall increase across these categories due to the restrictions on out-of-home activities on the one hand, and retailers’ needs to sell their products on the other. As a result, the businesses had to adjust their strategies, and the changes in consumer behavior have accelerated the speed with which companies have to undergo a digital and e-commerce transformation.

“Granular data and analytics of your e-commerce business is important for brands, but getting access to real-time data on your competitors’ sales, promotions, and orders is a game-changer,” said Paul Srivorakul, Group CEO of aCommerce.

“Providing brands with end-to-end data is important in optimizing their e-commerce business and automating processes that help save costs and grow sales. For example, when a particular brand or product starts selling well, our system immediately alerts marketing to increase advertising spend, then triggers customer service to increase support, then contacts the supplier to place a larger order, and alerts logistics to prepare for an increase in orders.”, he added.

aCommerce’s vision has always been to enable brands and retailers to innovate and successfully execute their e-commerce vision for Southeast Asia. The company has also added regional platforms such as Shopee and Lazada, including local marketplaces such as Tokopedia in Indonesia, Qoo10 in Singapore, and soon Sendo and Tiki in Vietnam. 

About aCommerce

Headquartered in Thailand, aCommerce is the largest e-commerce enabler in Southeast Asia with operations also in Singapore, Malaysia, Indonesia, and the Philippines. Fortune 500 clients such as Samsung, Unilever, Nestlé, L’Oréal, Philips, Adidas, Mars, and many more trust us as their partner for the entire digital commerce journey. Founded in June 2013, aCommerce provides the full end-to-end suite of eCommerce technologies and solutions including Omni-channel retail, performance marketing, unified data analytics, channel management, webstore development and operations, content production, warehousing, order fulfillment, delivery, and localized customer care. Coupled with our “EcommerceIQ” software suite which strengthens, connects, and unifies all Ecommerce data under one end-to-end cloud platform we enable brands and retailers to connect, engage, and transact with their customers anywhere, any time, and in any way. For more information, please visit www.acommerce.asia.

Company Update, Press Release

aCommerce Launches BrandIQ to Help Brands Understand Online Shoppers and Increase Ecommerce Sales with Data

BrandIQ is the first SaaS solution that offers brands and retailers the most comprehensive ecommerce insights in Southeast Asia

Southeast Asia’s leading brand ecommerce enabler, aCommerce, introduces BrandIQ, the company’s new ecommerce measurement and analytics suite. BrandIQ will enable brands to understand and visualize more than 11 million SKUs across 600 brands and 160,000 sellers online across Southeast Asia, enabling global consumer brands and retailers to grow online sales and market share.

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Case Study, Client News, Ecommerce Insights

Case Study: Nivea uses ReviewIQ to increase high-quality user reviews for their flagship store on Lazada Thailand

93% of shoppers believe that product reviews have an influential impact when buying online and 88% of consumers trust product reviews as much as personal recommendations. However, getting quality customer reviews is often an overlooked aspect by brands.

Looking at some of the leading ecommerce marketplaces across the region, reviews in Southeast Asia are generally unhelpful. They are short, lack of insights and do not convince buyers.

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Case Study, Client News, Ecommerce Insights

Case Study: How Mars’ Pedigree Acquired New Customers Through Online Sampling In Just 2 Months

Introduction

The Southeast Asia pet food market is growing tremendously. In Asia, the annual growth rate is expected to be 25% in India, 14% in Thailand & Indonesia and 10% in China & the Philippines. Global spending is only expected to grow, especially in developing regions such as Southeast Asia, thanks to urbanization, popularity of the internet and an increase in pet-product information availability.

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#LifeataCommerce, Company Update

Get to Know the #aTeam – Morgane Quemard, Regional Key Account Manager

As part of the ‘get to know the ateam’ series, aCommerce will feature employee profiles on the website so we all can get to know each other a little better. Learn more about our colleagues from different backgrounds and the roles they play within the company. This will also help others find something they might like to do for a living!

Featured this week is Morgane Quemard, Regional Key Account Manager at aCommerce. 

What is your favorite part about working at aCommerce? 

aCommerce is a fun company to work for – we have all the benefits of the start-up spirit with the stability and size of a big established company. Also, being in the heart of the ecommerce tornado is very exciting. What I learned when I joined one and a half year ago about the ecommerce landscape in Southeast Asia is almost obsolete now. Being able to live and adapt to all those changes makes working at this company everything but boring.

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