Online is not only changing retail, but the entire landscape incorporates advertising, media and entertainment. We want to help brands manage content, channels, and the entire customer experience to capture data end-to-end.” – Paul Srivorakul, aCommerce Co-Founder and Group CEO
The evolution of retail, from offline and online channels to unified and omnichannel, was one of the trends captured by aCommerce and partners as we presented 2018 ecommerce trends during media workshops in Thailand, Philippines, and Indonesia on 21, 23 and 27 November respectively.
The popular audio electronics company strengthens product distribution through aCommerce channel management on 11street and Shopee
Mahajak Development Co. Ltd., the sole distributor of JBL in Thailand, will officially sell its highly coveted sound system products on marketplace through aCommerce and tap into the potential $1.3 billion online opportunity.
Given the rise in online activities in Southeast Asia over the last four years, digital marketing has become a competitive field for agencies trying to capture the attention of consumers.
Last Tuesday November 21, aCommerce Thailand won four awards from Google for its client work in the digital space.
Cha-Krit Choopreeda, Search and Programmatic Manager at aCommerce, shares his insights on how to optimize performance marketing and how the team grew client online awareness by over 200%.
The global FMCG company now offers all of its categories on Thailand’s top marketplaces through aCommerce Brand Commerce services
22% of Asia Pacific has bought groceries online and is doing it regularly, higher than any other part of the world, and higher than the global average (14%) according to Nielsen.
Nestlé Groceries offers popular categories that include pet food, coffee, cereal & breakfast, baby formula and UHT milk on 11street Thailand and will launch on Shopee coming September. As Asia quickly adopts ecommerce for its convenience and ease, groceries becomes an attractive category online (especially following the Amazon-WholeFoods acquisition).
Nestlé also uses aCommerce for end-to-end ecommerce solutions in Thailand.
The company selects aCommerce Marketing services to increase its current user base of 41M subscribers.
aCommerce is optimizing AIS search ads using data from Google Data Studio for AIS products such as SIM cards, data plans and also ads for AIS’s online store. aCommerce is the first in Thailand to become an official Google certified Data Studio partner. Aside from online marketing efforts, AIS has prioritized its entertainment platforms through a partnership with Netflix and launched plans for 4.5G services with Qualcomm Engineering Services Group.
aCommerce will scale and optimize Google search ads to increase customer acquisition and activation across all AIS products, including popular mobile apps like AIS Play and mPay as well as the AIS official online ecommerce store originally built and currently managed end-to-end by aCommerce.
Cerebos has selected aCommerce services for the company’s famous brand, BRAND’S®, to offer personalized gift baskets online – an ecommerce first for the Asia-based provider of health, beauty and wellness supplements. Cerebos is leveraging aCommerce’s uniquestore management capabilities to package customizable sets to offer customers more flexibility with their holiday gift baskets.