Tag: Ecommerce

levis-acommerce
Company Updates

Levi’s Enhances Traditional Brand Through Online Channels

Success of popshop leads Levi’s to bolster its digital strategy with aCommerce end-to-end services

The success of Levi’s popshop has led to Levi’s amplifying its presence online in Thailand through a dedicated Levi’s webstore and Lazada shop-in-shop. The household name enjoys an extensive offline presence in Thailand, operating over 70 locations in department stores and shopping complexes nationwide.

These initiatives are all part of Levi’s comeback plan to capture more shares in the global denim market, estimated to be worth $79 billion by 2021.

yves-rocher-acommerce
Company Updates

Yves Rocher Introduces its Cosmetics to Leading E-Marketplaces via aCommerce

Yves Rocher Taps aCommerce Brand Commerce services and exceeds launch period estimates by 150%

Following a route taken by other global brands in the region, Yves Rocher has launched shop-in-shops on popular marketplaces Lazada and 11Street with aCommerce to diversify its channels in addition to its already extensive, network of 4,000 branches across 90 countries.

International brands still lead Thailand’s beauty and personal care market as they leverage from a long standing brand history and capital intensive marketing strategy.

Want to know how to better optimize your Lazada shop-in-shop? Download our whitepaper her

dsc01036
Company Updates

More Businesses Eyeing the Philippines for Ecommerce Opportunities

Southeast Asia’s first market research portal dedicated to online retail, ecommerceIQ, and Google Philippines held a closed-door executive workshop to accelerate the growth of digital in the Philippines on May 25th.

The event covered an overview of the overall Philippines landscape, how to setup ecommerce operations and digital marketing techniques to help grow online sales. It was attended by the country’s most promising companies that are taking the first steps to appease the young Filipino population with a growing appetite for ecommerce.Read more

Karl Noronha, aCommerce Singapore GM
Company Updates

What SME’s Should Know About Growing Their Online Business In Singapore

ecommerceIQ and The Development Bank of Singapore (DBS) collaborated to present an executive masterclass workshop titled “Digitizing in Southeast Asia’s Digital World’on March 1, 2017. The initiative is part of DBS’s TechMatch scheme aimed to help SME’s connect with technology companies. For the workshop, Karl Noronha, GM of aCommerce Singapore shared his insights on how companies and brands can grow their online business by leveraging the growth of ecommerce in Southeast Asia which is estimated to be worth $238 billion by 2025.

With businesses dipping their toes into the Southeast Asian ecommerce pool, what should interested brands know about entering the fragmented region? Below is a summary the presentation.

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Liquor Marketplace Paneco Poised For Expansion in Southeast Asia

paneco

 

Global marketplace Paneco sells a wide range of alcohol brands from luxury Japanese Hibiki whiskey to Heineken beer. The company is present in Israel, Mexico and Singapore – the sole Southeast Asian country for now.

15% more Singaporeans ordering alcohol online via mobile as moderate alcohol consumption becomes a norm in the country.

Paneco uses aCommerce Delivery and Fulfillment services to handle first and last mile. Through data collection, aCommerce will manage and optimize sales orders and inventory to accurately devise marketing campaigns as the analysis will indicate which products perform well and which need boosting.

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Johnson & Johnson Pushes More Popular Skincare Brands Online

johnson

aCommerce will manage Johnson & Johnson‘s Neutrogena and Aveeno skin care brands with Brand Commerce services in the Philippines.

By establishing a presence on Lazada Philippines, Johnson & Johnson is able to test out market demand for its Neutrogena and Aveeno brands online, and also offer a wider range of promotions and bundling options for shoppers.

The company’s affordable and quality products will cater to the rise in Filipino demand for skincare and especially facial care products, leading at 88.2% share by value within the skincare market.

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google-green-belt
Company Updates

aCommerce AdWords Team Now Google Green Belt Certified by Google Performance Guru

What is the Google Green Belt?

For those familiar with Judo, a modern form of Japanese martial arts, belt color indicates the rank or proficiency of the individual. Google’s Performance Guru program is reminiscent of the Judo belt concept. It is an opportunity for selected agency members to advance their performance advertising expertise, which is then used as a benchmark for their position in the industry. The program covers business overview and in-depth product implementation of the 5 Aces’ of Performance Excellence including Ad formats, Audiences, Always on, Automation, and Attribution. The Green Belt track focuses on AdWords Practitioners and Search Specialists to help agencies create, optimize, measure and report search campaigns for their clients.

aCommerce Thailand’s Google Adwords professionals were each awarded the Google Green Belt this month after attending the training workshop and passing the test by Google. This is a testament to their in-depth knowledge which is used to deliver exceptional results for all clients. It further enhances their digital marketing capabilities and enables them to continuously raise the bar for performance marketing in the country to stay ahead of the competition.

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2017 ecommerce trends
Ecommerce News

11 Trends That Will Shape Southeast Asian Ecommerce in 2017

While president-elect Donald Trump is working hard to stop China from becoming a global superpower, China hasn’t slowed its digital hegemony in Southeast Asia – China meaning Alibaba of course. After calling out Southeast Asia as being on the cusp of an ecommerce golden age in our 2015 trends edition, Jack Ma and his team swooped in four months later and picked up Lazada, the region’s leading ecommerce marketplace, for a crisp $1 billion.

The Lazada-Alibaba deal, Alibaba’s largest overseas acquisition to date, is a pivotal event for Southeast Asia as its implications span the entire commerce value chain from digital advertising, logistics, finance, insurance to even healthcare.

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Digital Marketing opportunities for SME's
Company Updates

Understand Digital Marketing Trends at SME’s Masterclass

Did you know that Thailand is the world’s biggest social commerce market where 51% of online shoppers have purchased goods directly via a social media channel? aCommerce, Southeast Asia’s leading ecommerce enabler is now conducting free training conducted by ecommerce digital marketing experts at aCommerce Academy with the goal  to educate Thailand’s small businesses (FB, Line, Instagram) on how to maximize their marketing efforts online. The SME’s Masterclass will be an interactive session where SME’s will learn about the evolution of ecommerce in Thailand and the opportunities available to them through multiple case studies

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