Alibaba’s entry into Southeast Asia served as social proof for many entrepreneurs and businesses that they were onto something big, which led to a year of exuberance for ecommerce in the region.
“We’re just at the beginning, [the Alibaba-Lazada deal] will kickstart the whole cycle. It will attract more global investments into the region, and attract more entrepreneurs who now see this region as a great place to start a business.” — Stefan Jung, founding partner at Indonesia-based Venturra Capital in an interview with Tech in Asia
Even as we get closer to 2018, there are already numerous casualties in one of the most promising ecommerce growth markets in the world.
Magento is one of the leaders in ecommerce platforms and in order to maintain your competitive advantage in the online world, it is necessary to implement the latest of features. Not only does it help your customers purchase on the website, but it also keeps them coming back. At aCommerce, we’ve built over 60 ecommerce sites with there being a handful of Magento 2 extensions that are worth every single dollar.
Online is not only changing retail, but the entire landscape incorporates advertising, media and entertainment. We want to help brands manage content, channels, and the entire customer experience to capture data end-to-end.” – Paul Srivorakul, aCommerce Co-Founder and Group CEO
The evolution of retail, from offline and online channels to unified and omnichannel, was one of the trends captured by aCommerce and partners as we presented 2018 ecommerce trends during media workshops in Thailand, Philippines, and Indonesia on 21, 23 and 27 November respectively.
Best performing categories included cosmetics, electronics and baby products
For most businesses, the first step to launching an online website is choosing the right platform on which to build. Given the increasingly competitive tech space, there are many options to choose from, but which is the best for your business?
This is exactly the question aCommerce addresses in the very first “Digital Brand Workshop” for invited executives from Yamaha, Reebok, Love Bonito, Bosch, etc. held at the Westin Singapore.
The half-day workshop in partnership with Magento covered fundamental ecommerce platform features, data analytics on a brand.com to improve marketing efforts, and expanding the business from B2C to B2A (business-to-all) through an intimate chat with Samsung.
The region of Southeast Asia is a diverse and fragmented landscape having disparate infrastructure and fickle government regulations, making it hard for global brands to find a one-size-fits-all solution to conquer $238 billion in market potential.
However, despite the diversity of each country, there is a common theme apparent for ecommerce in the region as can be gathered in ecommerce landscapes in Indonesia, Thailand, Malays
Here’s what we have discovered from the Southeast Asian ecommerce landscape in 2016.
aCommerce becomes the first Commerce Cloud Solutions Partner to help Commerce Cloud customers successfully go online in Southeast Asia
aCommerce remains Magento’s largest partner in the region in terms of number of end-to-end ecommerce implementations.